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# Beer-Infused Malt Whiskeys
This Blended Whiskey is Infused With IPA Beer Barrel Goodness

By Rahul Kalvapalle | Published 2021-12-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/malt-whiskeys
References: [newschoolbeer](https://newschoolbeer.com/home/2021/12/sierra-nevada-and-st-george-spirits-release-a-piece-of-shared-history-with-ruthless-collaboration) & [sierranevada](https://sierranevada.com/)

![Beer-Infused Malt Whiskeys](https://cdn.trendhunterstatic.com/thumbs/467/malt-whiskeys.jpeg)

California-based Sierra Nevada has gone ahead and collaborated with [St. George Spirits](https://www.trendhunter.com/trends/ruthless-whiskey) to release a spectacularly unique malt whiskey that is made with a combination of ingredients that includes whiskeys that were matured in casks used to house Sierra Nevada's Ruthless Rye IPA beer as well as a small amount of the barrel used to create the very first serving of St. George's single malt whiskey.

The end result of this thoughtful experiment is the Ruthless malt whiskey, a limited-edition offering that was crafted by none other than St. George's master distiller Dave Smith.

By bringing together the best and most iconic elements of a unique IPA and a heritage whiskey, the Ruthless malt whiskey offers a genuinely memorable drinking experience for connoisseurs of both beer and whiskey.

Image Credit: Sierra Nevada / St. George Spirits

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 1% | Activity: 6% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Beer-infused Whiskeys:** Combining the flavors of beer and whiskey offers a unique drinking experience.
- **Collaborative Distilling:** Collaborating with other companies or industries can lead to new and innovative product offerings.
- **Limited-edition Offerings:** Creating limited-edition products can generate excitement and exclusivity among consumers.

### Who This Affects Most

- **Craft Beer:** Craft breweries can collaborate with distilleries to create beer-infused spirits or vice versa.
- **Whiskey Distilling:** Distilleries can experiment with new and unique whiskey blends by combining different types of whiskey and aging processes.
- **Alcohol Retail:** Offering limited-edition and unique products can attract customers to specialty alcohol retail shops.

## Related on Trend Hunter

- [Distilled Beer Whiskeys](https://www.trendhunter.com/trends/ruthless-whiskey.md)
- [Hoppy Single Malt Whiskeys](https://www.trendhunter.com/trends/hoppy-single-malt-whiskey.md)
- [Collaborative Malt Whiskeys](https://www.trendhunter.com/trends/foundry-distilling-co.md)
- [Trailblazing American Whiskeys](https://www.trendhunter.com/trends/trailblazing-american-whiskey.md)
- [Beer Lover-Targeted Whiskeys](https://www.trendhunter.com/trends/buffalo-trace-experimental-collection-26.md)
- [Whiskey-Infused Coffee Stouts](https://www.trendhunter.com/trends/whiskey-infused-coffee-stout.md)
- [Wine Barrel-Finished Whiskeys](https://www.trendhunter.com/trends/indian-whiskey.md)
- [Coffee Cask Whiskeys](https://www.trendhunter.com/trends/ironton-distillery.md)
- [Brandy Barrel-Aged Whiskeys](https://www.trendhunter.com/trends/single-malt-whiskeys.md)
