# Lemon-Infused Malt Drinks Trader Joe's 'Lemon Peal' Features Fresh Lemon Juice and a Fizzy Texture By Laura McQuarrie | Published 2019-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/malt-drinks References: [traderjoes](https://www.traderjoes.com/digin/post/lemon-peal) The newest addition to [Trader Joe's](https://www.trendhunter.com/trends/french-market-sparkling-pink-lemonade) Campanology line is a malt drink called Lemon Peal—and as the brand distinguishes, "A peal—not to be confused with a peel—refers to “a loud ringing of a bell." The [hard lemonade product](https://www.trendhunter.com/trends/good-boy-vodka-lemonade) is made with a process that infuses an alcoholic base with fresh lemon juice, cane sugar and citric acid for a refreshing, fizzy texture. The 5.7% ABV Malt Beverage with Lemon Juice sets itself apart as a sophisticated lemonade alternative for adults that prominently features simple summer flavors. The demand for flavored drinks has inspired the creation of many [new malt drinks](https://www.trendhunter.com/trends/lemonade-splash), especially those with formulas that feature natural sugar sweeteners and boldly flavored, clean fruit ingredients. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 32% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Flavored Malt Beverages:** Trader Joe's Lemon Peal showcases the rise of natural sugar sweeteners and fruit ingredient-based malt beverages. - **Clean Ingredients:** The popularity of bold, fresh flavors in malt drinks demonstrates the market opportunity for cleaner, simpler ingredients. - **Sophisticated Alternatives:** Trader Joe's Lemon Peal is part of a trend toward adult-friendly, sophisticated alternatives to traditional beverages like lemonade. ### Sectors Adopting This - **Alcoholic Beverages:** Trader Joe's Lemon Peal represents a market opportunity for manufacturers of flavored malt beverages. - **Food and Beverage Retail:** The growing popularity of natural sugar sweeteners and clean ingredients in beverages suggests a need for differentiation for food and beverage retailers. - **Product Development:** The trend toward sophisticated and clean beverages presents a unique opportunity for product development in the alcoholic beverage industry. ## Related on Trend Hunter - [Sparkling Pink Lemonades](https://www.trendhunter.com/trends/french-market-sparkling-pink-lemonade.md) - [Cloudy Canned Lemonades](https://www.trendhunter.com/trends/canned-lemonades.md) - [Sparkling Matcha Lemonades](https://www.trendhunter.com/trends/sparkling-matcha-lemonade.md) - [Asian Flavor-Inspired Pouched Cocktails](https://www.trendhunter.com/trends/hard-lemonade-pouches.md) - [Lemonade-Flavored Alcoholic Drinks](https://www.trendhunter.com/trends/simply-spiked-lemonade-1.md) - [Organic Sicilian Lemon Juices](https://www.trendhunter.com/trends/sicilian-lemon-juice.md) - [Spiked Sparkling Lemonade Drinks](https://www.trendhunter.com/trends/ntrl-lemonade-vodka-seltzer.md) - [Extra-Tart Canned Vodka Drinks](https://www.trendhunter.com/trends/lemada-vodka-lemonade.md) - [Low-Alcohol Lemon Aperitifs](https://www.trendhunter.com/trends/lemon-aperitifs.md)