# Whimsical Malt Coffee Packaging This Coffee Branding Boasts Poetic, Dreamy Typography By Rebecca Byers | Published 2015-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/malt-coffee References: [retaildesignblog.net](http://retaildesignblog.net/2015/07/31/bueno-de-alegoria-coffee-packaging-by-chapter/) Malt coffee brand [Bueno de Alegoría](https://www.trendhunter.com/trends/margarita-chicken-tacos) boasts delightful, whimsical branding created by Chapter agency. The brand is based in Monterrey, Mexico and is infused with a mysterious sense of wonder afforded by the carefree font and plethora of greenery in the promotional images. Almost every piece in the packaging range is made from a different material, adding a sensorial element to the overall branding scheme. Included in the selection by Chapter is a [glass cold brew bottle](https://www.trendhunter.com/trends/nitroinfused-cold-coffee), paper and plastic coffee bean pouches, an aluminum tin and paper business cards. Notably, Bueno de Alegoría is billed as the [first specialty coffee brand in Mexico](https://www.trendhunter.com/trends/caf-mexicano). Accordingly, the new brand's visual identity is designed to entice and present allure to consumers in order to highlight the difference between the product and regular coffee. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 67% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Whimsical Packaging:** Opportunity for creating enchanting and imaginative packaging designs that evoke a sense of wonder for various products. - **Sensorial Branding:** Potential for incorporating different materials and textures in packaging to create a multisensory brand experience. - **Specialty Coffee Brands:** Growing market for specialty coffee brands that offer unique and high-quality products, providing an opportunity for differentiation and premium positioning. ### Where This Applies - **Beverage Packaging:** Developing novel packaging solutions for beverages, leveraging whimsical designs, and sensorial elements to enhance the consumer experience. - **Graphic Design:** Exploring creative typography and visual elements to create captivating branding for various industries, from food and beverages to fashion and cosmetics. - **Coffee Industry:** Fostering the growth of specialty coffee brands and promoting the uniqueness of their products through differentiated branding and marketing strategies. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Whimsical Coffee Capsules](https://www.trendhunter.com/trends/whimsical-coffee.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Aesthetically Pleasing Decaf Packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md)