# Restaurant Tax Cheats Maloney and Porcelli Are Expense Reporting, Madoff-Style By Solana Iribarren | Published 2009-10-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/maloney-and-porcelli-expense References: [expenseasteak](http://expenseasteak.com/index.php/submit) & [huffingtonpost](http://www.huffingtonpost.com/2009/09/29/fake-your-expense-reports_n_303587.html) Few restaurants are as tied to the economic downturn as Maloney and Porcelli. For the last 20 years they have been the favorite restaurant for bankers from the late [Bear Stearns](https://www.trendhunter.com/trends/community-crowdfunding), JP Morgan, and UBS. So, in order to help their favored customers, they present the Maloney and Porcelli expense report. To help those with expensive tastes in recession times, they have launched an interesting marketing tool for their customers. And really, any other banker in need of a lunch expense excuse. The generator at [http://expenseasteak.com/](http://expenseasteak.com/) creates a Maloney and Porcelli expense report that adds things like cab fare, cheap meal receipts, and office supplies. That way, it won’t be necessary to explain a $400 lunch—it’ll look like a much more reasonable $400 week of cheap eats. It’s worth checking out, since this deceiving ruse won’t be up for long. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 23% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Expense Report Generators:** The rise of expense report generators like Maloney and Porcelli's allows for creative ways to justify expenses and hide extravagant spending. - **Marketing Tools for Restaurants:** Restaurants are increasingly using unique marketing tools like the Maloney and Porcelli expense report generator to attract and retain customers. - **Creative Expense Reporting:** The trend of creative expense reporting, exemplified by Maloney and Porcelli's expense report generator, is on the rise as individuals and businesses seek ways to save money and navigate financial constraints. ### Industries Being Reshaped - **Restaurant Industry:** Restaurant industry leaders should explore innovative marketing tools, like expense report generators, to attract and retain customers. - **Hospitality Industry:** The hospitality industry can benefit from leveraging unique marketing tools, such as the Maloney and Porcelli expense report generator, to enhance guest experiences and drive customer loyalty. - **Corporate Finance Industry:** The corporate finance industry should pay attention to creative expense reporting trends, like the Maloney and Porcelli expense report generator, as they can greatly impact financial transparency and accountability. ## Related on Trend Hunter - [Viral Affordable Toronto Lunches](https://www.trendhunter.com/trends/piano-piano-lunch-special.md) - [Extravagant New Year's Meals](https://www.trendhunter.com/trends/empire-steak-house-nyc.md) - [30-Cent Dinners](https://www.trendhunter.com/trends/the-old-homestead.md) - [Group Expense Tracking](https://www.trendhunter.com/trends/group-expense-tracking.md) - [Fair Expense Sharing](https://www.trendhunter.com/trends/heypenny.md) - [Group Payment Simplifiers](https://www.trendhunter.com/trends/bilito.md) - [Tax Season Cocktails](https://www.trendhunter.com/trends/the-tax-break.md) - [Minimalist Money Management Spreadsheets](https://www.trendhunter.com/trends/the-expense-app.md) - [Expensable Pub Lunches](https://www.trendhunter.com/trends/pub-lunch.md)