# Beach-Inspired Branding The Malo Cider Packaging by Adrienn Nagy Has a Nautical Feel By Jamie Danielle Munro | Published 2014-04-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/malo-cider References: [packageinspiration](http://www.packageinspiration.com/malo-cider.html/) & [behance.net](https://www.behance.net/adriennnagy) The name Malo Cider is originally inspired by a port city in France, so when Adrienn Nagy had the opportunity to [re-brand this product](https://www.trendhunter.com/trends/edinburgh-gin-redesign), he turned to the beach for ideas. [Sailor uniforms](https://www.trendhunter.com/trends/heineken-studio-and-axel-chay) and life buoys are prominent in his re-imagining of the packaging, but everything is done in a subtle manner. The [back of the bottle](https://www.trendhunter.com/trends/beverage-packaging-design) shows straight blue lines running across horizontally, similar to the clothes worn by sailors. At the front, the general outline of a red buoy is seen in the central part of the bottle. All of these details are placed on a white background to make the red and blue pop out even more. For Malo Cider, this re-invention of the brand immediately brings to mind the beach and the relaxation that comes with it. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 26% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Nautical Branding:** Opportunities to incorporate a nautical theme within product packaging and branding. - **Minimalistic Packaging:** Minimalistic packaging design with pops of color and subtle imagery. - **Localized Inspiration:** Use localized inspiration to create unique and intriguing branding strategies. ### Sectors Adopting This - **Beverage Industry:** Innovative packaging design opportunities within the beverage industry. - **Design Industry:** Potential for disruptive innovation within the design industry for brand remakes. - **Tourism Industry:** Opportunities for tourism companies to utilize localized inspiration to create unique branding strategies. ## Related on Trend Hunter - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Updated Cider Packaging](https://www.trendhunter.com/trends/heineken-ireland.md) - [River-Inspired Beer Identities](https://www.trendhunter.com/trends/mekong-river.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Mediterranean-Inspired Gin Bottles](https://www.trendhunter.com/trends/immagina-malfy.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Refreshed Natural Alcoholic Beverages](https://www.trendhunter.com/trends/natural-alcoholic-beverages.md)