# All-White Luxury Single-Piece Footwear Givenchy Adds a New Crisp Colorway of its Mallow Footwear By Amy Duong | Published 2022-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mallow References: [hypebeast](https://hypebeast.com/2022/5/givenchy-monumental-mallow) & [givenchy](https://www.givenchy.com/gb/en/monumental-mallow-low-top-rubber-shoes/BHZ013H1A6-100.html#start=1) Luxury fashion house Givenchy introduces a new tonal iteration of its signature Mallow silhouette for the season in a [crisp white palette](https://www.trendhunter.com/trends/air-foamposite). Similar to its previous launches, the shoe is made from a [matte rubber look](https://www.trendhunter.com/trends/summit-white-colorway) and fits as one singular piece for a sleek look. It is molded to fit the shape of a foot seamlessly as the toe and heel have been made to emphasize the shoe's shape. There are five plugs on the sole unit foundation to offer a strong sense of support throughout the footbed. The exterior has been entirely made from 100% rubber to create a cloud-like feel while the interior boasts a [lambskin leather fabric](https://www.trendhunter.com/trends/zero-shoe) for a soft and comfortable lining. Image Credit: Givenchy ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 40% | Activity: 26% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Luxury White-tone Footwear:** Givenchy's new Mallow sneakers in a pristine white colorway indicate a growing trend towards luxury one-piece footwear with minimalistic design. - **Matte Rubber Technology:** Givenchy's use of matte rubber in its Mallow sneakers presents opportunities for brands in the footwear industry to explore matte rubber materials and their impact on the appearance and comfort of shoes. - **Seamless Technology:** Givenchy's Mallow sneakers are crafted as a seamless, one-piece footwear design, suggesting that the application of seamless technology is a trend to watch in the luxury fashion industry. ### Industries Being Reshaped - **Luxury Fashion:** Givenchy's new Mallow sneakers demonstrate the potential for luxury footwear brands to embrace minimalist, one-piece designs without compromising on quality or style. - **Footwear Manufacturing:** Givenchy's use of rubber to create a seamless, one-piece sneaker raises the possibility of exploring new manufacturing materials and techniques in the footwear industry. - **Materials Technology:** Givenchy's use of 100% rubber in its Mallow sneakers could inspire materials scientists to research new concepts and materials for the creation of seamless, one-piece footwear designs. ## Related on Trend Hunter - [Luxurious Stealthy Fashion Mules](https://www.trendhunter.com/trends/sunday-molded-mule.md) - [Minimalist Sock-Like Sneakers](https://www.trendhunter.com/trends/gucci-slipon-sneaker.md) - [All-White Textural Futuristic Shoe](https://www.trendhunter.com/trends/summit-white-colorway.md) - [Crisp Triple White Footwear](https://www.trendhunter.com/trends/air-foamposite.md) - [Second-Skin Luxury Footwear](https://www.trendhunter.com/trends/zero-shoe.md) - [Monochromatic Performance Sneakers](https://www.trendhunter.com/trends/invincible-x-on-cloudmonster-2.md) - [Ballet-Inspired Luxury Sneakers](https://www.trendhunter.com/trends/shift-sneaker.md) - [Spring-Ready Intricately Laced Shoes](https://www.trendhunter.com/trends/megalaced-mule.md) - [Crisp Tonal Leather Sneakers](https://www.trendhunter.com/trends/hot-step-2-sneaker.md)