# Cereal-Studded Holiday Cookies Crumbl Created a Mallow Creme ft. Lucky Charms Cookie for March By Katherine Pendrill | Published 2023-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mallow-creme-ft-lucky-charms References: [bakemag](https://www.bakemag.com/articles/17267-crumbl-cookies-releases-st-patricks-day-lineup) & [instagram](https://www.instagram.com/p/Cp5czHYDac0/?hl=en)  [Crumbl](https://www.trendhunter.com/trends/chocolate-mallow-cupcake-cookie) Cookies never misses an opportunity to release a festive cookie flavor and this year it has dreamed up the delicious Mallow Creme ft. [Lucky](https://www.trendhunter.com/trends/lucky-charms-products) Charms cookie for St. Patrick's Day. In fact, Crumbl has created an entire lineup just for the holiday. From March 13th to 19th, Crumbl will be selling six delicious St. Patrick's Day-themed cookies. Perhaps the star of the lineup is the Mallow Creme ft. Lucky Charms cookie, which is inspired by the cereal of the same name and features a soft cookie studded with white chocolate chips, a topping of vanilla marshmallow frosting, and a Lucky Charms marshmallows garnish. As General [Mills](https://www.trendhunter.com/trends/fitness-rave) said of the partnership, "We are very excited about the Lucky Charms cookie partnership... Being able to pair arguably the two best foods that go oh so well with a bowl or glass of milk is dare we say… magical?” Other tasty new offerings include the Mint Brownie cookie, the Butterscotch Chip cookie, the Cookies & Cream cookie, and more. Image Credit: Crumbl Cookies ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 32% | Activity: 25% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Festive Flavored Cookies:** Opportunity for companies to create innovative holiday themed flavors to attract customers during special occasions. - **Cereal-infused Snacks:** Potential to create unique flavored snacks that incorporate popular cereal brands as an added ingredient. - **Collaboration Partnerships:** Opportunity for companies to collaborate with other brands to create new and unique products that cater to different customer preferences. ### Industries Being Reshaped - **Bakery:** Bakeries can create unique flavors for their baked goods, especially during special occasions, to differentiate themselves from competitors. - **Snack Foods:** Opportunity for snack food companies to incorporate popular cereal brands as an added ingredient to create innovative snack products. - **Confectionery:** Confectionery companies can collaborate with other brands to create new and unique products that cater to different customer preferences. ## Related on Trend Hunter - [Springtime Cereal-Topped Cookies](https://www.trendhunter.com/trends/mallow-creme-cookie.md) - [Cereal-Inspired Baked Cookies](https://www.trendhunter.com/trends/cereal-cookie.md) - [Chocolate Marshmallow Fluff Cookies](https://www.trendhunter.com/trends/chocolate-mallow-cupcake-cookie.md) - [Green-Hued Springtime Cookies](https://www.trendhunter.com/trends/st-patricks-day-cookie.md) - [Soft Cereal-Flavored Cookies](https://www.trendhunter.com/trends/pillsbury-soft-baked-cookies.md) - [Cereal-Infused Cupcake Kits](https://www.trendhunter.com/trends/lucky-charms-cupcake-kit.md) - [Cookie-Studded Marshmallow Squares](https://www.trendhunter.com/trends/cookies-cream-krispy-bar.md) - [Chocolate Egg-Infused Cookies](https://www.trendhunter.com/trends/candy-egg-brownie-cookie.md) - [Hybrid Brownie Crust Cookies](https://www.trendhunter.com/trends/brookie-dough-pie.md)