# Happy Bauble-Equipped Sneakers Mallet London Teams Up with Smiley on a New Footwear Release By Kanesa D | Published 2024-02-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mallet-london-1 References: [licenseglobal](https://www.licenseglobal.com/footwear/mallet-london-smiley-launch-capsule-collection) & [mallet](https://mallet.com/)  Mallet London is tapping [Smiley](https://www.trendhunter.com/trends/rayssa-leal) to launch a new footwear collection that sees the [iconic Mallet silhouettes](https://www.trendhunter.com/trends/dime-x-paraboot-thiers) enhanced with baubles that shake during movement. Available in both men's and women's styles, the Mallet x Smiley [Neptune](https://www.trendhunter.com/trends/lorier-reissued-core-collection) collection presents options in triple white and triple black, seamlessly integrating signature elements from both iconic brands. Furthermore, the package includes a Smiley-branded key chain, offering a stylish accessory that complements the footwear. The collaboration aims to uplift consumers and provide a vibrant source of playfulness with every step. “It’s been amazing working with such a like-minded institution like Smiley,” says Evren Ozka, founder, Mallet London. “Their brand is all about positivity and creating a collection that people can be proud to wear and relate to. We feel like this aligns perfectly with who we are here at Mallet.” Image Credit: Mallet London ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 16% | Activity: 19% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Playful Footwear Collaborations:** Exploring partnerships between iconic brands to infuse playful elements into footwear collections. - **Branded Key Chain Accessories:** Enhancing product offerings with stylish accessories that complement the main item. - **Innovative Bauble Integration:** Integrating dynamic baubles into footwear designs for a unique and interactive user experience. ### Sectors Adopting This - **Fashion Retail:** Creating new revenue streams through exclusive collaborations and limited-edition releases in the footwear market. - **Accessories Design:** Exploring opportunities to elevate product offerings by including fashionable accessories that enhance the overall customer experience. - **Manufacturing and Design:** Pushing boundaries in footwear design by incorporating novel elements that enhance usability and aesthetic appeal. ## Related on Trend Hunter - [Bright Candy Clog Capsules](https://www.trendhunter.com/trends/candy-clog.md) - [Smiley Emblem Collaborative Sneakers](https://www.trendhunter.com/trends/rayssa-leal.md) - [Esports Streetwear Partnerships](https://www.trendhunter.com/trends/smiley.md) - [Vinyl Art Collectibles](https://www.trendhunter.com/trends/b-smiley-collectible.md) - [Joyfully Patterned Collaborative Footwear](https://www.trendhunter.com/trends/crocs-and-marimekko.md) - [Eye-Adorned Furry Mules](https://www.trendhunter.com/trends/eyeball-mules.md) - [Adorable Plush Sneaker Collections](https://www.trendhunter.com/trends/plush-sneaker.md) - [Collaborative Lightweight Bright Sandals](https://www.trendhunter.com/trends/santi-clog.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md)