# Minimalist Pastel Bottles The Malko Bottle Offers a Sleek and Functional Design By Mishal Omar | Published 2017-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/malko-bottle References: [kickstarter](https://www.kickstarter.com/projects/2140039955/malko-bottletm-functionality-meets-design?ref=category_recommended) The Malko Bottle collection provides a long-lasting functional item for people who enjoy taking their water and other beverages on-the-go. With more and more consumers opting out of purchasing harmful and wasteful plastic water bottles, more brands are offering aesthetically pleasing, functional and reusable water bottles -- and the Malko Bottle is one such item. The bottles come in four different colors, a pastel blue and pink, as well as a white and a black. The bottles are able to regulate the temperature of both cold and warm beverages, and feature a sleek minimalist design that will appeal to consumers who's purchasing habits are motivated by aesthetically pleasing designs. The Malko Bottle collection is well-suited for those who live and work in urban environments, that would like a fashionable water and beverage bottle to take on-the-go. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 50% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Reusable Water Bottles:** Opportunity for brands to offer aesthetically pleasing and functional reusable water bottles as an alternative to harmful plastic bottles. - **Minimalist Design:** Increasing demand for sleek and minimalist designs in consumer products, providing opportunities for brands to create visually appealing and functional products. - **Temperature-regulating Bottles:** Growing market for bottles that can regulate the temperature of both cold and warm beverages, creating opportunities for innovation in beverage containers. ### Sectors Adopting This - **Beverage Industry:** Potential for beverage companies to capitalize on the demand for aesthetically pleasing and functional water bottles as a complementary product. - **Design Industry:** Opportunity for designers and design-focused brands to create visually appealing and minimalist products, such as water bottles. - **Urban Retail Industry:** Urban environments present a target market for fashionable water and beverage bottles, creating opportunities for retail businesses in these areas. ## Related on Trend Hunter - [Monochromatic Sleek Water Bottles](https://www.trendhunter.com/trends/rare-beauty1.md) - [Style-Focused Water Bottles](https://www.trendhunter.com/trends/ultralight-series-water-bottles.md) - [Gen Z-Focued Water Bottles](https://www.trendhunter.com/trends/colorful-water-bottles.md) - [Space-Saving Hydration Solutions](https://www.trendhunter.com/trends/flat-water-bottles.md) - [Angled Grip-Friendly Water Bottles](https://www.trendhunter.com/trends/m2o-bottle-design.md) - [Shatter-Resistant Glass Bottles](https://www.trendhunter.com/trends/onlywater.md) - [Crayon-Themed Water Bottles](https://www.trendhunter.com/trends/crayola-x-swell.md) - [Portable Metallic Flat Bottles](https://www.trendhunter.com/trends/elements-collection-1.md) - [Motivational Hydration Bottles](https://www.trendhunter.com/trends/disruptive-drinkware.md)