# Sparkling Malt Beverages Malibu Splash is a Refreshing, Easy-to-Enjoy Summer Drink By Laura McQuarrie | Published 2020-02-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/malibu-splash References: [prnewswire](https://www.prnewswire.com/news-releases/malibu-makes-a-splash-of-fun-with-new-sparkling-malt-beverage-301010148.html) & [unitedstatesbeverage](http://www.unitedstatesbeverage.com) [Malibu](https://www.trendhunter.com/trends/malibu-pink) is introducing a new kind of sparkling malt beverage called Malibu Splash that was created as a simple and refreshing option for the summer. The drinks are packaged in slim, portable 12-ounce cans that are easy to chill and ready to drink from, supporting a range of occasions. Malibu Splash is available in fruity flavors like Strawberry, Lime, Passion Fruit and Pineapple, all of which prominently feature the flavor of coconut and come in at 5% ABV. Over the last few summers, consumers have been thoroughly enjoying [sparkling water and hard seltzer drinks](https://www.trendhunter.com/trends/bubly-sparkling-waters), and Malibu Splash has the potential to appeal to consumers who are looking to experience a bubbly version of a familiar product in a light and refreshing new way. Image Credit: Malibu ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 45% | Activity: 31% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Sparkling Malt Beverages:** Malibu Splash taps into the trend of sparkling water and hard seltzer, offering a refreshing and bubbly version of a familiar product. - **Portable Can Packaging:** The slim, portable 12-ounce cans of Malibu Splash cater to on-the-go consumers, providing a convenient and ready-to-drink option. - **Fruity Flavor Innovation:** Malibu Splash introduces fruity flavors like Strawberry, Lime, Passion Fruit, and Pineapple, expanding the range of options in the market. ### Sectors Adopting This - **Beverage Manufacturing:** Beverage manufacturers can explore creating their own sparkling malt beverages, capitalizing on the growing demand for refreshing and flavorful drinks. - **Alcoholic Beverage Distribution:** With the rise of ready-to-drink options, distributors can expand their portfolio to include sparkling malt beverages and cater to the evolving preferences of consumers. - **Event and Entertainment Industry:** Event organizers and venues can incorporate Malibu Splash as a trendy beverage option, providing a refreshing alternative to traditional summer drinks. ## Related on Trend Hunter - [Tropical Convenience-Focused Cocktail Lineups](https://www.trendhunter.com/trends/malibu-pink.md) - [Refreshing Tropic-Inspired Beverages](https://www.trendhunter.com/trends/tropical-variety-packs.md) - [Sparkling Pineapple-Rum Cocktails](https://www.trendhunter.com/trends/malibu-and-dole.md) - [Tropical High-ABV Beverages](https://www.trendhunter.com/trends/seagrams-escapes-spiked.md) - [Take-Anywhere Vacation Cocktails](https://www.trendhunter.com/trends/malibu-rts.md) - [Refreshing Coconut Water Cocktails](https://www.trendhunter.com/trends/spiked-sparkling-coconut-water.md) - [Peachy Summertime Rum Spirits](https://www.trendhunter.com/trends/malibu-peach-rum.md) - [Alcohol-Infused Limeade Beverages](https://www.trendhunter.com/trends/simply-spiked-limeade.md) - [Spiked Coconut Waters](https://www.trendhunter.com/trends/lightstrike.md)