# Boozey Sneakers The Malibu Rum Gift Box Brings Shoes and Liquor Together at Last By Robyn Currie | Published 2009-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/malibu-rum-gift-box References: [hypebeast](http://hypebeast.com/2009/12/malibu-shoesup-box-set/) & [malibu-rum](http://www.malibu-rum.com) Ok, so you have to buy your day something awesome for the holidays, but you don’t know what. Well, why no the Malubu run gift box, because this is more than just a box, it is a design innovation. Collaborating with French footwear publication Shoes-Up, the set looks like [two pristine white kicks](https://www.trendhunter.com/trends/mr-flower-fantastic) in a box, but it is actually two sweet bottles of rum, that are ready to be drunk, so you can get crunked. The [Malibu](https://www.trendhunter.com/trends/malibu-rts) rum gift box will make someone’s morning brighter/darker. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 44% | Activity: 81% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Alcohol-themed Gifts:** The trend of combining alcohol with other gift items creates disruptive innovation opportunities for brands to offer unique and memorable experiences. - **Collaborations with Publications:** Collaborating with popular publications in different industries allows brands to tap into new audiences and create innovative products or experiences. - **Surprise Packaging:** The use of deceptive or unconventional packaging adds an element of surprise and excitement to gifts, offering disruptive innovation opportunities for brands to stand out. ### Sectors Adopting This - **Alcohol:** The alcohol industry can explore the trend of creating alcohol-themed gifts to diversify their product offerings and attract new consumers. - **Footwear:** Collaborating with popular footwear publications opens up disruptive innovation opportunities for the footwear industry to create unique and limited-edition designs or collaborations. - **Packaging and Design:** The packaging and design industry can capitalize on the trend of surprise packaging by offering innovative and creative solutions for brands looking to make their products stand out. ## Related on Trend Hunter - [Panamanian Rum Gift Sets](https://www.trendhunter.com/trends/srum-rum-gift-sets.md) - [Sailing-Inspired Cocktail Kits](https://www.trendhunter.com/trends/apres-sail-summer-collection.md) - [Co-Branded Beverage Boxes](https://www.trendhunter.com/trends/beverage-box.md) - [Deceptively Shaped Gift Boxes](https://www.trendhunter.com/trends/iconic-gift-boxes.md) - [Wine-Inspired Gift Boxes](https://www.trendhunter.com/trends/wine-down-gift-set.md) - [Ready-to-Pour Cocktail Gifts](https://www.trendhunter.com/trends/deko-cocktails-gift-box.md) - [Exclusive Rum Gift Sets](https://www.trendhunter.com/trends/diplomtico-rums.md) - [Take-Anywhere Vacation Cocktails](https://www.trendhunter.com/trends/malibu-rts.md) - [Wine-Themed Holiday Sweaters](https://www.trendhunter.com/trends/matching-holiday-sweater.md)