# Take-Anywhere Vacation Cocktails These New Malibu RTS Cocktails Come in Portable Tetra Packs By Laura McQuarrie | Published 2024-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/malibu-rts References: [prnewswire](https://www.prnewswire.com/news-releases/malibu-launches-new-ready-to-serve-cocktails-to-bring-vacation-to-you-anytime-anywhere-302052416.html) & [malibudrinks](https://www.malibudrinks.com/)  [Malibu](https://www.trendhunter.com/trends/malibu-cocktails-in-a-can) has offered [ready-to-sip cocktails in cans](https://www.trendhunter.com/trends/on-the-rocks-cans) for several years and the newest Malibu RTS (Ready to Serve) Cocktails will soon be available in super portable and sharable Tetra Packs. These one-liter cartons are ready to transport drinkers' taste buds to warm and sunny destinations with varieties like Pineapple Bay Breeze, Rum Punch and Strawberry Daiquiri. These [ready-to-serve white rum cocktails](https://www.trendhunter.com/trends/bacard-cocacola) are best enjoyed over ice, promising relaxing drinking experiences that do the hard work of expertly mixing and matching the best flavors and ingredients. "We've seen the ready-to-serve category grow more than 70% in the past year, including a rise in rum drinks, which is a great opportunity for Malibu to deliver on what our consumers are looking for—easy and delicious cocktails," said Matt Foley, Vice President of Marketing, Malibu. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 70% | Activity: 83% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Portable Tetra Packs:** The new trend of ready-to-serve cocktails being offered in portable and sharable Tetra Packs presents an opportunity for convenient and on-the-go drinking experiences. - **Ready-to-serve White Rum Cocktails:** The growing trend of ready-to-serve cocktails, particularly those made with white rum, opens up new possibilities for easy and enjoyable drinking experiences without the need for mixing and matching ingredients. - **Rise in Rum Drinks:** The increasing popularity of rum drinks, as evidenced by the 70% growth in the ready-to-serve category, creates fertile ground for innovation and expansion in the rum cocktail industry. ### Sectors Adopting This - **Beverage Packaging:** The introduction of portable Tetra Packs for ready-to-serve cocktails creates opportunities for companies in the beverage packaging industry to cater to the growing demand for convenient and travel-friendly drink options. - **Alcoholic Beverage:** The rise in the ready-to-serve cocktail market, particularly those made with white rum, presents opportunities for businesses in the alcoholic beverage industry to develop and market innovative and ready-to-enjoy rum-based drinks. - **Cocktail Mixology:** The increasing demand for ready-to-serve rum drinks signifies the need for innovation in the cocktail mixology industry, with a focus on creating pre-mixed cocktails that deliver authentic flavors and a high-quality drinking experience. ## Related on Trend Hunter - [Ready-to-Drink Rum Cocktails](https://www.trendhunter.com/trends/malibu-cocktails-in-a-can.md) - [Tropical Convenience-Focused Cocktail Lineups](https://www.trendhunter.com/trends/malibu-pink.md) - [Sparkling Pineapple-Rum Cocktails](https://www.trendhunter.com/trends/malibu-and-dole.md) - [Single-Serve Boxed Cocktails](https://www.trendhunter.com/trends/boxtails.md) - [Spiced Rum Canned Cocktails](https://www.trendhunter.com/trends/readytodrink-rum-cocktail.md) - [Memorial Day-Inspired Rtd Cocktails](https://www.trendhunter.com/trends/red-white-blue-cocktail-pack.md) - [Authentic Canned Hawaiian Cocktails](https://www.trendhunter.com/trends/hawaiian-rum-cocktails.md) - [Premium Coconut Cocktails](https://www.trendhunter.com/trends/coconut-cocktails.md) - [Ready-to-Drink Rum Canned Cocktails](https://www.trendhunter.com/trends/cocacola-and-bacardi.md)