# Premium Smoothie Kits Erewhon's Malibu Mango Smoothie Kit Recreates an In-Store Favorite at Home By Laura McQuarrie | Published 2026-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/malibu-mango-smoothie-kit References: [prnewswire](https://www.prnewswire.com/news-releases/erewhon-launches-its-third-smoothie-available-nationwide-the-malibu-mango-smoothie-kit-302827795.html) & [ship.erewhon](https://ship.erewhon.com/collections/erewhon-smoothie-kit)  [Erewhon](https://www.trendhunter.com/trends/cooka-colada) is famous for serving up colorful wellness smoothies, and now, with the upscale grocery retailer's Malibu Mango Smoothie Kit, there's a recipe tailored for at-home enjoyment. Based on a signature Tonic Bar recipe, the Malibu Mango Smoothie Kit makes it easier for health-minded consumers across the United States to get a taste of the vibrant, tropical smoothie. Featuring premium, pre-portioned ingredients, the smoothie kit promises to uphold the standards of the in-store version and joins other favorites like Erewhon's Coconut Cloud and Strawberry Glaze Skin Smoothie [Kits](https://www.trendhunter.com/trends/mimosa-maker). In addition to getting the Erewhon ingredients to prepare four 20-ounce smoothies, customers get a carton of [Vita Coco Farmers](https://www.trendhunter.com/trends/gabriela-smoothie) Organic Coconut Water, simple instructions, and four original Erewhon cups, plus lids and straws. ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 76% | Activity: 69% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **At-home Wellness Kits:** Premium pre-portioned smoothie kits signal potential for translating coveted in-store wellness experiences into convenient home rituals with consistent quality. - **Retail Recipe Replication:** Branded grocery concepts can extend customer loyalty by packaging signature menu items as shoppable, repeatable lifestyle products beyond physical locations. - **Status-driven Smoothies:** High-end functional beverages are evolving into social identity products where packaging, ingredients, and brand affiliation elevate everyday consumption. ### Sectors Adopting This - **Grocery Retail:** Upscale grocers have room to diversify revenue through exclusive prepared-product kits that merge fresh food, branded merchandise, and experiential retail. - **Health and Wellness:** Consumer demand for beauty, hydration, and nutrition benefits creates openings for functional food formats that feel indulgent while supporting wellness routines. - **Meal Kits:** The category is expanding beyond dinner solutions as premium beverage kits introduce faster, lifestyle-oriented formats centered on convenience and brand aspiration. ## Related on Trend Hunter - [Limited-Edition Silver Smoothies](https://www.trendhunter.com/trends/liquid-steel-smoothie.md) - [Tropical Celebrity Smoothies](https://www.trendhunter.com/trends/mamas-bang-bang-smoothie.md) - [Organic Haircare Smoothies](https://www.trendhunter.com/trends/roz-garden-smoothie.md) - [Bone Broth Hot Chocolates](https://www.trendhunter.com/trends/bone-broth-hot-chocolate.md) - [Gut-Friendly Pumpkin Smoothies](https://www.trendhunter.com/trends/love-your-gut.md) - [Celebrity-Branded Smoothies](https://www.trendhunter.com/trends/the-westside-whimsy.md) - [Gut-Friendly Celebration Smoothies](https://www.trendhunter.com/trends/the-birthday-wish-smoothie-by-barbie.md) - [Wellness Smoothie Deliveries](https://www.trendhunter.com/trends/erewhon-in-nyc.md) - [Y2K Pop-Star Smoothie Launches](https://www.trendhunter.com/trends/christina-aguilera-x-vita-coco.md)