# Sparkling Lemonade Rum Cocktails The Malibu Fizzy Pink Lemonade Has Hints of Exotic Coconut By Michael Hemsworth | Published 2019-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/malibu-fizzy-pink-lemonade References: [conveniencestore](https://www.conveniencestore.co.uk/products/malibu-adds-pink-lemonade-and-rum-flavour-to-rtd-portfolio/593739.article) & [maliburumdrinks](https://www.maliburumdrinks.com/) The Malibu Fizzy Pink Lemonade is one of the latest cocktail creations from the Malibu Caribbean rum brand that will provide a summery flavor profile for consumers to enjoy this coming summer. The [canned cocktail](https://www.trendhunter.com/trends/funkin-spritz) has a 5% ABV and features a sparkling profile that has notes of citrus along with coconut for fans of the namesake spirit to enjoy. The drink plays on the recently popularity of [pink alcohol drinks](https://www.trendhunter.com/trends/7up-pink-lemonade) as consumers seek out beverages that look as good as they taste. The Malibu Fizzy Pink Lemonade was spoken on by [Pernod Ricard](https://www.trendhunter.com/trends/ready-to-drink-margarita) UK Marketing Director Philip Ainsworth who said, "The power of pink continues to influence alcoholic drinks innovation, crossing category, generational and gender boundaries. Summer is a key time for the Malibu brand as its target consumer looks for Instagrammable, sweet, yet refreshing drinks to enjoy during social occasions.” ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 59% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Instagrammable Cocktails:** The trend towards aesthetically pleasing cocktails presents an opportunity to include unique and attention-grabbing packaging and serving options for alcoholic drinks. - **Pink Alcohol:** With the popularity of pink alcoholic drinks continuing to gain momentum, there is an opportunity for alcohol brands to innovate with new and unique flavor combinations. - **Canned Cocktails:** Canned cocktails are becoming increasingly popular, providing a convenient and portable option for consumers to enjoy alcohol on the go. ### Industries Being Reshaped - **Alcoholic Beverages:** The alcoholic beverages industry can benefit from incorporating unique and aesthetically pleasing packaging and serving options to appeal to the growing trend of Instagrammable cocktails. - **Beverage Packaging:** There is an opportunity for beverage packaging companies to design unique and eye-catching cans and bottles for alcoholic beverages, particularly canned cocktails. - **Flavor Innovation:** The increasing popularity of pink alcoholic drinks presents an opportunity for flavor innovation and new combinations in the alcoholic beverage industry. ## Related on Trend Hunter - [Tropical Convenience-Focused Cocktail Lineups](https://www.trendhunter.com/trends/malibu-pink.md) - [Sparkling Pineapple-Rum Cocktails](https://www.trendhunter.com/trends/malibu-and-dole.md) - [Peachy Summertime Rum Spirits](https://www.trendhunter.com/trends/malibu-peach-rum.md) - [Take-Anywhere Vacation Cocktails](https://www.trendhunter.com/trends/malibu-rts.md) - [Authentic Canned Hawaiian Cocktails](https://www.trendhunter.com/trends/hawaiian-rum-cocktails.md) - [Brightly Flavored Lemonade Cocktails](https://www.trendhunter.com/trends/mad-lemon-lemonade-cocktails.md) - [Cocktail-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/popworks-x-malibu-snack.md) - [Premium Coconut Cocktails](https://www.trendhunter.com/trends/coconut-cocktails.md) - [Summery Passionfruit Rum Spirits](https://www.trendhunter.com/trends/bacard-passionfruit.md)