# Boozy Pineapple Juice Cocktails The New Applebee's Malibu Dollarmama is Infused with Coconut Rum By Katherine Pendrill | Published 2019-07-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/malibu-dollarmama References: [delish](https://www.delish.com/food-news/a28244554/applebees-drink-of-the-month-malibu-dollarmama-july/) & [businesswire](https://www.businesswire.com/news/home/20190701005281/en/Drink-Summer-Applebee%E2%80%99s-Malibu-DOLLARMAMA%E2%84%A2) With July officially here, [Applebee's](https://www.trendhunter.com/trends/tipsy-cupid) has announced that its new Neighborhood Drink of the month is the Malibu Dollarmama. While that means the Vodka Raspberry Lemonade is on its way out, the new rum-based cocktail is perfect for the hot July days ahead. The new Malibu Dollarmama is a refreshing drink with an even more refreshing price tag of just $1. The drink itself consists of both [Tropicana](https://www.trendhunter.com/trends/tropicana-refreshers) orange juice and [Dole pineapple juice](https://www.trendhunter.com/trends/dole-colada-royale-pineapple) blended with white rum and Malibu Coconut Rum. The result is a tropical cocktail that will make you feel like you've been transported to an all-inclusive beach resort. As Applebee's vice president of beverage innovation Patrick Kirk explains, "Malibu Coconut Rum is unquestionably a fan favorite, so we’ve added this premium liquor to our ever-popular Neighborhood Drink of the Month. Image Credit: *Applebees.* ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 28% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Rum-based Cocktails:** The popularity of rum-based cocktails can be capitalized on by bars and restaurants through creative recipes and affordable prices to attract more customers. - **Affordable Drinks:** Offering affordable drinks can be a trend that businesses can follow to attract a larger crowd and boost sales, while exploring creative combinations using cheaper ingredients. - **Tropical Flavors:** With the rise of tropical cocktails, businesses can leverage the trend by introducing new exotic flavors and adding a unique twist to classic cocktails. ### Industries Being Reshaped - **Food & Beverage:** The food and beverage industry can incorporate tropical flavors and affordable cocktails to their menu, bringing in more customers and boosting sales. - **Hospitality:** The hospitality industry can adopt the rum-based and tropical cocktail trend in their menus and offer affordable drink packages to increase customer footfall. - **Alcohol:** The alcohol industry can create innovative marketing campaigns featuring rum, tropical flavors, and affordable drinks to capitalize on current trends and increase sales. ## Related on Trend Hunter - [Sparkling Pineapple-Rum Cocktails](https://www.trendhunter.com/trends/malibu-and-dole.md) - [Tropical Convenience-Focused Cocktail Lineups](https://www.trendhunter.com/trends/malibu-pink.md) - [Blended Pineapple Juice Smoothies](https://www.trendhunter.com/trends/maui-mama-smoothie.md) - [Date Night-Themed Cocktails](https://www.trendhunter.com/trends/tipsy-cupid.md) - [Fruity Non-Alcoholic Slushies](https://www.trendhunter.com/trends/smoothie-swirls.md) - [Peachy Summertime Rum Spirits](https://www.trendhunter.com/trends/malibu-peach-rum.md) - [Mezcal-Themed Restaurant Cocktails](https://www.trendhunter.com/trends/applebees-2.md) - [Creamy Pineapple Liqueurs](https://www.trendhunter.com/trends/rumchata-pineapple-cream.md) - [Rum-Infused Tropical Sorbets](https://www.trendhunter.com/trends/daiquiri-sorbet.md)