# Self-Created Liquor Labels 'Malibu by U' Lets You Customize Your Bottle By Michael Hines | Published 2010-05-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/malibu-by-u References: [highsnobiety](http://www.highsnobiety.com/news/2010/05/17/malibu-by-u/) & [malibu-rum](http://www.malibu-rum.com/byu/) The Malibu by U campaign has to be the coolest thing I've ever seen. Malibu has started to ship blank bottles that can be used as an artistic canvas. You can doodle on your bottle for fun, or you can enter your submission for a chance to win prizes. [Prizes and liquor](https://www.trendhunter.com/trends/home-away) are an unbeatable combination. Besides the prizes though, the [Malibu by U bottles](https://www.trendhunter.com/trends/malibu-and-dole) just seem like fun. Check the links if you want to find out more info about the contest. Malibu by U brings the fun back to drinking. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 50% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Branding:** Opportunity to create customized products and experiences for consumers. - **User-generated Content:** Potential to engage and connect with consumers through their own creations. - **Gamification of Products:** Turning consumer interaction into a game-like experience to enhance brand loyalty. ### Sectors Adopting This - **Alcoholic Beverages:** Innovative ways to engage consumers and create unique liquor experiences. - **Packaging and Labeling:** Disruptive techniques for customizable and interactive product packaging. - **Promotional Campaigns:** Creative approaches to incentivize consumer participation and brand loyalty. ## Related on Trend Hunter - [Free-Spirited Rum Commercials](https://www.trendhunter.com/trends/rum-commercial.md) - [Personalized Tequila Bottles](https://www.trendhunter.com/trends/personalized-tequila-bottle.md) - [Guilty Pleasures Rum Campaigns](https://www.trendhunter.com/trends/malibu.md) - [Personalized Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz-by-ghia.md) - [Tropical Convenience-Focused Cocktail Lineups](https://www.trendhunter.com/trends/malibu-pink.md) - [Peachy Summertime Rum Spirits](https://www.trendhunter.com/trends/malibu-peach-rum.md) - [Take-Anywhere Vacation Cocktails](https://www.trendhunter.com/trends/malibu-rts.md) - [Rum Brand Recycling Initiatives](https://www.trendhunter.com/trends/oceanbound-plastic.md) - [Dressed-Up Bourbon Bottles](https://www.trendhunter.com/trends/customized-whiskey.md)