# Rum Brand Beers 'Malibu Beer' is a Tropical Golden Lager with a Natural Coconut Flavor By Laura McQuarrie | Published 2017-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/malibu-beer References: [bevindustry](http://www.bevindustry.com/articles/90168) & [unitedstatesbeverage](http://www.unitedstatesbeverage.com/) Malibu is best known as a producer of [fruit-flavored rums](https://www.trendhunter.com/trends/mango-lime-rum), but it recently ventured into new territory by launching Malibu Beer. Malibu Beer is an imported golden lager from the Caribbean with a [light natural coconut flavor](https://www.trendhunter.com/trends/pandan-coconut-doughnut-ale), which makes it a standout new beer with a tropical twist. As such, it is only being sold in select markets in the United States across Florida, California and Michigan. Just like a traditional six-packs of beer, this new product from Malibu is being sold in bundles that can be easily toted around. Knowing that the rise of [craft beer culture](https://www.trendhunter.com/trends/big-mango-beer-hug) has inspired many consumers to experiment with regards to flavor, leading alcohol brands are launching crossover products that explore offerings in other cocktails, tequila, wine and beer categories. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 56% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Crossover Alcohol Products:** Alcohol brands are launching crossover products across cocktails, tequila, wine, and beer categories. - **Flavored Beer:** Consumers are exploring flavored beer options, creating an opportunity for innovative flavors like natural coconut. - **Convenient Packaging:** Brands are offering beer products in easily portable bundles, catering to consumer convenience. ### Where This Applies - **Alcohol Beverage Industry:** Opportunity for alcohol brands to expand their product lines and explore crossover options. - **Craft Beer Industry:** Craft beer culture has inspired flavor experimentation, opening doors for innovative flavored beer offerings. - **Packaging Industry:** Brands can tap into the demand for convenient packaging by offering easily portable beer bundles. ## Related on Trend Hunter - [Peachy Summertime Rum Spirits](https://www.trendhunter.com/trends/malibu-peach-rum.md) - [Tropical Convenience-Focused Cocktail Lineups](https://www.trendhunter.com/trends/malibu-pink.md) - [Free-Spirited Rum Commercials](https://www.trendhunter.com/trends/rum-commercial.md) - [Delectably Tropical Mango Beers](https://www.trendhunter.com/trends/mango-beer.md) - [Island-Inspired Beer Flavors](https://www.trendhunter.com/trends/island-brands-usa.md) - [Sparkling Pineapple-Rum Cocktails](https://www.trendhunter.com/trends/malibu-and-dole.md) - [Summer Beer Cocktails](https://www.trendhunter.com/trends/summer-beer-cocktail.md) - [Take-Anywhere Vacation Cocktails](https://www.trendhunter.com/trends/malibu-rts.md) - [Cocktail-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/popworks-x-malibu-snack.md)