# Boozy Plant-Based Soft Serves Malibu and Oatly Launched a Soft Serve with a Hint of Alcohol By Laura McQuarrie | Published 2024-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/malibu-and-oatly References: [vegconomist](https://vegconomist.com/food-and-beverage/sweets-snacks/malibu-oatly-dairy-free-pina-colada-flavoured-soft-serve/)  Rum-based coconut liqueur brand [Malibu and Oatly](https://www.trendhunter.com/trends/oatly-7), the dairy alternative company, collaborated on a [dairy-free, piña colada-flavored soft serve](https://www.trendhunter.com/trends/soft-serve-margarita) with a hint of alcohol. The oat-based soft serve boasts just 1.5% ABV and specifically speaks to Gen Z and their desires for inventive plant-based alternatives, new flavors and low-alcohol products. To help people in London beat the heat with this refreshing soft serve flavor, Malibu and Oatly are opening a [pop-up Paradise Arches bar](https://www.trendhunter.com/trends/the-pint-of-no-return) in Shoreditch. For a limited time in July and August, adults can savor a complimentary Piña Oatlada in a cocktail glass-shaped waffle cone, as well as light refreshments and cocktails inspired by each brand's specialties. The venue will also host a variety of events with DJ sets, drag bingo, brunch parties, fitness classes and cabaret shows. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 93% | Activity: 92% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Low-alcohol Beverages:** Expanding consumer interest in low-alcohol options presents opportunities for sophisticated, health-conscious drinks. - **Plant-based Desserts:** Rising demand for plant-based diet alternatives fuels innovation in dairy-free frozen desserts. - **Pop-up Experiences:** Interactive and immersive pop-up concepts attract attention and drive engagement in unique branded experiences. ### Sectors Adopting This - **Alcoholic Beverages:** The alcoholic beverage industry is witnessing a shift towards low-ABV products, catering to younger demographics seeking moderation. - **Dairy Alternatives:** The dairy alternatives market sees growth as consumers opt for innovative, plant-based options that align with their dietary preferences. - **Food and Beverage Retail:** Food and beverage retail businesses leverage limited-time pop-up events to generate buzz and create memorable customer interactions. ## Related on Trend Hunter - [Dairy-Free Alcohol-Inspired Desserts](https://www.trendhunter.com/trends/oatly-7.md) - [Vegan Soft Serve Pop-Ups](https://www.trendhunter.com/trends/oatly-soft-serve.md) - [Vegan Ice Cream Tours](https://www.trendhunter.com/trends/oatly-5.md) - [Vanilla Vegan Soft Serves](https://www.trendhunter.com/trends/vegan-soft-serve.md) - [Boozy Tropical Ice Creams](https://www.trendhunter.com/trends/tipsy-scoop-100-coconuts.md) - [Plant-Powered Cream Liqueurs](https://www.trendhunter.com/trends/lustre.md) - [Oat Milk Liqueurs](https://www.trendhunter.com/trends/oatrageous.md) - [Autumnal Vegan Soft Serves](https://www.trendhunter.com/trends/seasonal-soft-serve.md) - [Oat Milk Ice Cream Shops](https://www.trendhunter.com/trends/oat-milk-ice-cream-shop.md)