# Sparkling Pineapple-Rum Cocktails A Customer-Favorite Pairing Inspired Malibu and Dole By Laura McQuarrie | Published 2025-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/malibu-and-dole References: [bevnet](https://www.bevnet.com/spirits/2025/malibu-teams-up-with-dole-to-launch-rtd-pineapple-rum-cocktail)  It was a natural pairing when a brand known for its coconut-flavored liqueur made with white rum teamed up with a brand famous for its pineapples to create refreshing pineapple-rum cocktails that capture the taste of the tropics in every sip—and [Malibu](https://www.trendhunter.com/trends/malibu-pink) and [Dole](https://www.trendhunter.com/trends/dole-colada-royale-pineapple) are set to launch [ready-to-drink cocktails](https://www.trendhunter.com/trends/bacard-cocacola) in early 2026. Alongside a classic Pineapple variety, the co-branded range includes four pineapple-centric flavors like Pineapple Mango, Pineapple Strawberry and Pineapple Dragon Fruit, and it was inspired by the top way people like to enjoy Malibu: mixing it with Dole pineapple juice. Created to offer the popular serve in a more convenient format, these sparkling pineapple-rum cocktails promise to deliver tropical, sun-kissed experiences year-round. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 67% | Activity: 73% | Freshness: 48% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Ready-to-drink Cocktails:** The emergence of conveniently packaged ready-to-drink cocktails reinvents traditional beverage consumption by offering consumers an easier way to enjoy complex flavors without preparation. - **Tropical Flavor Fusion:** With a focus on blending pineapples and other tropical fruits, there is a growing consumer desire for diverse and exotic flavor combinations that offer a sensory escape. - **Co-branding Collaborations:** Increasing partnerships between established brands can tap into each other's strengths, resulting in innovative products that appeal to multi-brand loyalists. ### Sectors Adopting This - **Beverage Industry:** The beverage industry continues to evolve with innovations in flavors and formats, meeting demand for fresh and exotic tastes in accessible packaging. - **Alcohol Industry:** Within the alcohol industry, there is an opportunity for growth in tropical-themed, low-ABV cocktails that cater to both casual drinkers and connoisseurs seeking novelty. - **Food and Drink Manufacturing:** Collaborations across the food and drink manufacturing sector can lead to exciting new offerings that push the boundaries of traditional product lines. ## Related on Trend Hunter - [Tropical Convenience-Focused Cocktail Lineups](https://www.trendhunter.com/trends/malibu-pink.md) - [Ready-to-Drink Rum Cocktails](https://www.trendhunter.com/trends/malibu-cocktails-in-a-can.md) - [Creamy Coconutty Pineapples](https://www.trendhunter.com/trends/dole-colada-royale-pineapple.md) - [Authentic Canned Hawaiian Cocktails](https://www.trendhunter.com/trends/hawaiian-rum-cocktails.md) - [Take-Anywhere Vacation Cocktails](https://www.trendhunter.com/trends/malibu-rts.md) - [Co-Branded Rum Cocktails](https://www.trendhunter.com/trends/bacardi-and-coca-cola.md) - [Premium Coconut Cocktails](https://www.trendhunter.com/trends/coconut-cocktails.md) - [Piña Colada-Inspired RTD Lineups](https://www.trendhunter.com/trends/pia-coladainspired1.md) - [Ready-to-Drink Rum Canned Cocktails](https://www.trendhunter.com/trends/cocacola-and-bacardi.md)