# Beauty Modification Editorials The Malgosia Bela Vogue Paris Shoot is Revealing By Leslie Chen | Published 2011-10-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/malgosia-bela-vogue-paris References: [forums.thefashionspot](http://forums.thefashionspot.com/showpost.php?p=9849287&postcount=141) & [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/10/beauté-fresh-air-malgosia-bela-by-katja-rawhles-for-vogue-paris-november-2011-editorial.html) The Malgosia Bela Vogue Paris editorial is definitely a breath of fresh air compared to editorials that only focus on the superficial. Photographer Katja Rawhles captures Malgosia Bela as she is put in a series of humorous, yet very honest, situations. In one photo she is seen injecting botox into her own face and in another she is sipping a drink with enormous diamonds taking the place of her eyes. Rather than emphasizing the importance of the exterior, Malgosia Bela Vogue Paris editorial makes fun of the many things that go on behind the scenes of the rich and beautiful. **Implications** - Modern consumers want to see designs that are intellectually stimulating. No longer interested in products that only aesthetically please, shoppers are becoming more aware of the social issues surrounding them. Creating more items with a gritty subject matter could draw in more customers. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 48% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Intellectually Stimulating Designs:** Creating designs that are intellectually stimulating can attract modern consumers who are looking for products with deeper meaning. - **Awareness of Social Issues:** Shoppers are becoming more aware of social issues and are interested in products that address these concerns. - **Gritty Subject Matter:** Incorporating gritty subject matter into products can appeal to customers who are seeking a more authentic and unconventional experience. ### Who This Affects Most - **Fashion:** The fashion industry can explore intellectually stimulating designs and incorporate gritty subject matter into their collections. - **Advertising:** Ad agencies can create campaigns that raise awareness about social issues and use unconventional approaches to appeal to consumers. - **Art:** Artists can create thought-provoking works that address social issues and challenge traditional beauty standards. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Syringe-Based Billboards](https://www.trendhunter.com/trends/injectable-billboard.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)