# Eccentric Metropolitan Editorials The Malgosia Bela Self Service Magazine Shoot is Street-Chic By Marie | Published 2011-10-07 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/malgosia-bela-self-service References: [touchpuppet](http://www.touchpuppet.com/2011/10/06/malgosia-bela-by-glen-luchford-for-self-service-fw-2011/) & [selfservicemagazine](http://www.selfservicemagazine.com/) It isn't often that you see a supermodel posed seductively in the middle of a skatepark, but that's just one of the many eclectic urban settings for the Malgosia Bela Self Service Magazine Fall/Winter 2011 shoot. British film director and fashion photographer Glen Luchford gets behind the lens for this editorial that combines [luxurious womenswear with inner-city settings](https://www.trendhunter.com/trends/back-to-the-city) and characters. Shot mostly in [black and white](https://www.trendhunter.com/trends/jiyongkim-fw25), these pictures have an intense vintage feel, which is definitely helped by the antique Volkswagen Malgosia poses with, and 90s-inspired styling by Marie Chaix. The more risque shots from the set look like stills from a David Lynch movie, as the model poses almost eerily in front of the blurred highway, topless. Luchford's work as a filmmaker definitely shines through in these [visually stunning photos](https://www.trendhunter.com/trends/alessandro-micheles). Check out the entire Malgosia Bela Self Service Magazine F/W editorial for the full cinematic experience. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 78% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Eclectic Urban Settings:** Utilize unconventional urban settings to create visually striking fashion editorials that capture attention. - **Vintage-inspired Photography:** Incorporate vintage aesthetics into fashion shoots for a nostalgic and unique visual appeal. - **Film-style Editorials:** Infuse elements of filmmaking, such as storytelling and cinematography, into fashion editorials for a more immersive experience. ### Industries Being Reshaped - **Fashion Photography:** Fashion photographers can explore alternative urban settings and vintage-inspired aesthetics to create captivating editorials. - **Fashion Design:** Fashion designers can draw inspiration from film and vintage aesthetics to create clothing lines that evoke nostalgia and uniqueness. - **Magazine Publishing:** Magazine publishers can integrate cinematic elements into their editorials, creating a more immersive and visually captivating experience for readers. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)