# Summery Coastal Spirits MALFY Gin Transports Drinkers to Italy’s Vibrant Amalfi Coast By Laura McQuarrie | Published 2018-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/malfy-gin References: [thedieline](http://www.thedieline.com/blog/2018/6/4/malfy-gin) & [malfygin](https://www.malfygin.com/) [MALFY Gin](https://www.trendhunter.com/trends/pernod-ricard-x-missoni), which is authentically distilled in Italy, aims to provide drinkers with a taste of the Amalfi Coast using [botanicals that are unique to Italy](https://www.trendhunter.com/trends/italicus-and-savoia): Tuscan juniper, Amalfi Coast lemons, plus Sicilian pink grapefruit and blood oranges. To further capture the essence of each spirit, MALFY Gin uses packaging that references traditional decorative tile motifs. The Originale is distilled with juniper, coriander and five other botanicals, and it combines spring water from Monviso mountain, which is known for its purity and high quality. Other varieties from MALFY Gin include Con Limone, Con Arancia and Gin Rosa, which spotlight different Mediterranean ingredients. As well as selling large bottles, the brand also arranges kits that are perfect for sampling and gifting the special flavors. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 34% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Coastal-inspired Spirits:** Opportunity to create unique, regionally-inspired spirits by using botanicals and ingredients indigenous to coastal areas. - **Packaging as an Extension of Storytelling:** Innovative packaging and labeling designs can enhance the brand narrative and create an immersive experience for the consumer. - **Gin Sampling Kits:** Opportunity for brands to create sampling kits for consumers to try out different flavors before committing to a larger purchase. ### Who This Affects Most - **Craft Distilling:** Craft distilleries can capitalize on regional ingredients and create unique spirits with a strong sense of place. - **Luxury Consumer Goods:** Luxury consumer goods brands can incorporate storytelling and experiential elements in packaging and marketing to create a premium experience for the consumer. - **E-commerce and Subscriptions:** E-commerce and subscription-based models can offer consumers convenience and accessibility to try out various flavors and products before committing to a larger purchase. ## Related on Trend Hunter - [Italian Heritage Spirit Bottles](https://www.trendhunter.com/trends/pernod-ricard-x-missoni.md) - [Luxury Gin Bottle Collabs](https://www.trendhunter.com/trends/malfy-gin-x-missoni.md) - [Premium Italian Spirits](https://www.trendhunter.com/trends/malfy-gin-and-tonica.md) - [Limited-Edition Gin Releases](https://www.trendhunter.com/trends/portofino-dry-gin.md) - [Icy Italian Gin Pops](https://www.trendhunter.com/trends/remeo-malfy-spritz-sorbetto.md) - [Lime-Sage Gin Spirits](https://www.trendhunter.com/trends/erbe.md) - [Small-Production Italian Spirits](https://www.trendhunter.com/trends/smallproduction-spirit.md) - [Uplifting Lemon Liqueurs](https://www.trendhunter.com/trends/saluti.md) - [Old World Tradition Limoncellos](https://www.trendhunter.com/trends/veritable-distillery-limoncello.md)