# Premium Italian Spirits Pernod Ricard’s Malfy Gin & Tonica Will Launch in Austria This Month By Kanesa D | Published 2022-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/malfy-gin-and-tonica References: [just-drinks](https://www.just-drinks.com/news/pernod-ricards-malfy-gin-tonica-rtd-product-launch/) & [malfygin](https://www.malfygin.com/en/)  [Pernod Ricard’s](https://www.trendhunter.com/trends/pernod-ricard-x-missoni) Malfy Gin & Tonica arrives in Austria after a successful test launch in Australia and New Zealand. The [ready-to-drink beverage](https://www.trendhunter.com/trends/readytodrink-mimosas) uses Malfy’s original gin and Malfy Rosa gin as the base, fusing limoncello, mint, and a touch of rosemary together to create a [premium drink option](https://www.trendhunter.com/trends/coppa-cocktails). The Malfy Gin & Tonica can be purchased in a pack of four or in single-serve bottles for one-time consumption. Containing 7% ABV, the RTD beverage has plans to expand markets in 2023. Malfy’s global brand director, Toni Ingram, comments on the launch: “Malfy Gin & Tonica’s easy and convenient format delivers the high-quality drinking experience our consumers are looking for and provides a stylish solution for restaurants, bars, and hotels, as well as hosting at home.” Image Credit: Pernod Ricard ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 67% | Activity: 86% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Ready-to-drink Spirits:** The success of Malfy Gin & Tonica's test launches in Australia and New Zealand indicate a growing trend towards ready-to-drink alcoholic beverages, with potential to disrupt the traditional spirits industry. - **Premium Cocktail Mixes:** Malfy Gin & Tonica's use of high-quality ingredients for their innovative flavor profile presents an opportunity for the development of more premium cocktail mixes targeting the consumer seeking a high-end drinking experience. - **Convenience in Drinking:** Malfy Gin & Tonica's easy and convenient format appeals to consumers looking for a quick and hassle-free drinking experience, paving the way for more innovative solutions for drinking in social settings. ### Sectors Adopting This - **Alcoholic Beverage:** Malfy Gin & Tonica's success in multiple markets highlights the potential for the ready-to-drink segment to disrupt the traditional spirits industry and cater to the modern consumer's demands for convenience, portability, and premium quality. - **Hospitality:** Malfy Gin & Tonica's pack of four bottles offers hospitality establishments with a stylish and convenient solution to cater for guests looking for easy and high-quality drinks, presenting an opportunity for the industry to adapt and innovate their offerings. - **Cocktail Mixes:** Malfy Gin & Tonica's infusion of unique flavors and high-quality ingredients highlights the potential for cocktail mixes industry to disrupt the traditional beverage industry and offer consumers with new and exciting drinking experiences. ## Related on Trend Hunter - [Italian Heritage Spirit Bottles](https://www.trendhunter.com/trends/pernod-ricard-x-missoni.md) - [Icy Italian Gin Pops](https://www.trendhunter.com/trends/remeo-malfy-spritz-sorbetto.md) - [Luxury Gin Bottle Collabs](https://www.trendhunter.com/trends/malfy-gin-x-missoni.md) - [Mediterranean-Inspired Gin Bottles](https://www.trendhunter.com/trends/immagina-malfy.md) - [Bottled Italian Spritz Cocktails](https://www.trendhunter.com/trends/aperol-spritz-rtd.md) - [Citrusy Canned Cocktails](https://www.trendhunter.com/trends/four-pillars-rare-dry-gin-tonic.md) - [Ready-to-Pour Artisan Cocktails](https://www.trendhunter.com/trends/primo-aperitivo.md) - [Premium Bottled Cocktail Mixers](https://www.trendhunter.com/trends/sanpellegrino-mixers.md) - [Mixology-Inspired Canned Gin Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-cocktails.md)