# Wicked Queen Makeup Lines The Maleficent Makeup Line for MAC Celebrates an Iconic Villain By Vasiliki Marapas | Published 2013-11-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/maleficent-make-up References: [vogue](http://www.vogue.co.uk/beauty/2013/11/15/mac-maleficent-make-up-collection-angelina-jolie) & [fashionista](http://fashionista.com/2013/11/mac-cosmetics-maleficent-collection/) Hot off the heels of last year's 'Venomous Villain Collection,' comes the Maleficent makeup line by [MAC](https://www.trendhunter.com/trends/mac-partnered-with-disney) to celebrate [Disney's](https://www.trendhunter.com/trends/disney-villains-2) live-action Sleeping Beauty remake. The iconic villain, portrayed by Angelina Jolie in the film, was also represented as part of the aforementioned villain collection, along with her evil contemporaries Cruella De Vil and Snow White's evil queen. It seems as though people can't resist the powerful magnetism of a nefarious antagonist. Jolie's wicked look was courtesy of make-up artist Toni G and special effects guru Rick Baker. If the movie poster is any indication, the 11 products in the line will be comprised of [bold and theatrical dark hues](https://www.trendhunter.com/trends/shadow-of-secrets-collection). For those who want to channel a glamorously sinister evil-doer, this is definitely the way to go about it. The Maleficent line lets us tap into our dark side -- because it feels so good to be bad every once in a while. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 62% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Disney Makeup Collections:** The collaboration between Disney and makeup brands presents an opportunity for innovative and themed cosmetic products. - **Celebrity-inspired Makeup Lines:** Creating makeup lines inspired by popular celebrities allows for unique and captivating beauty products. - **Bold and Theatrical Makeup Trends:** The growing demand for bold and theatrical makeup trends presents an opportunity for brands to create innovative and expressive cosmetic products. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry can capitalize on the trend by collaborating with entertainment brands to create themed makeup lines. - **Film and Entertainment:** The film and entertainment industry can partner with cosmetic brands to create merchandise tie-ins, like makeup lines inspired by iconic characters. - **Fashion and Lifestyle:** The fashion and lifestyle industries can incorporate bold and theatrical makeup trends into their products and events, appealing to consumers looking for expressive and unique beauty experiences. ## Related on Trend Hunter - [Villain Inspired Fragrance Lines](https://www.trendhunter.com/trends/disney-villains-2.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Whimsically Witchy Cosmetic Collections](https://www.trendhunter.com/trends/kiss-wickedinspired-collection.md) - [Villainous Mobile Device Accessories](https://www.trendhunter.com/trends/disney-villains-x-casetify.md) - [Disney-Inspired Lipsticks](https://www.trendhunter.com/trends/princess-incognito.md) - [Fairytale-Inspired Lipsticks](https://www.trendhunter.com/trends/royal-ball.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Disney-Inspired Eye Shadows](https://www.trendhunter.com/trends/mac-partnered-with-disney.md)