# Male-Oriented Spas This Male Spa Offers a Variety of Bourbon-Based Treatments By Mishal Omar | Published 2016-09-01 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/male-spa References: [luxurylaunches](http://luxurylaunches.com/hotels_and_resorts/for-the-gentlemen-four-seasons-vali-offers-intoxicating-bourbon-spa-therapies.php) The 'Four Seasons Vali' is a male spa that uses bourbon as one of the main ingredients in its treatments. The male spa will include treatments such as the "From Boots to Booze Men's Pedicure, Bourbon Cowboy, Men's Cut and a Cold One." The male-oriented [pampering sessions](https://www.trendhunter.com/trends/kenwood-inn-spas-beyond-the-vines) are a refreshing divergence from other similar services, which tend to cater in large part to women in both the experience and the services provided. The location itself is decorated with muted neutral colors, with tan being the central theme. The male spa is open to people of all genders but is directly targeting men, as they tend to be overlooked in the beauty industry. This spa offers a relaxing [alcohol-based experience](https://www.trendhunter.com/trends/element-nail-bar) for men who would like to pamper themselves. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 79% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### What's Driving This Trend - **Alcohol-based Spa Treatments:** Offering spa treatments that incorporate alcohol ingredients provides a unique and indulgent experience for customers. - **Male-centric Spa Services:** Creating spa experiences specifically tailored to men's needs taps into an underserved market segment and offers a differentiated offering. - **Gender-inclusive Spa Experiences:** Providing spa services that are open to people of all genders promotes inclusivity and addresses the imbalance in the beauty industry. ### Who This Affects Most - **Beauty and Wellness:** Incorporating alcohol-based treatments and catering to male customers present disruptive innovation opportunities in the beauty and wellness industry. - **Hospitality and Tourism:** Developing male-oriented spas can enhance the offerings in the hospitality and tourism sector by attracting a wider range of customers. - **Alcohol and Beverage:** Collaborating with spas to create unique alcohol-infused spa treatments creates new possibilities for the alcohol and beverage industry to expand its market reach. ## Related on Trend Hunter - [Beer-Filled Bath Spas](https://www.trendhunter.com/trends/bath-barley-spa.md) - [Seasonal Branded Spa Services](https://www.trendhunter.com/trends/seasonal-wellness-package.md) - [Masculine Pharmacy Shopping Experiences](https://www.trendhunter.com/trends/walgreens-mens-zone.md) - [Self-Care Barber Pop-Ups](https://www.trendhunter.com/trends/barber-shop-pop-up.md) - [Neutral-Toned Wellness Spas](https://www.trendhunter.com/trends/inness-spa.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Male Personal Care Collections](https://www.trendhunter.com/trends/bath-and-body-works-1.md) - [Scotland-Themed Spa Treatments](https://www.trendhunter.com/trends/hot-stone-massage.md) - [Elevated Male Grooming Kits](https://www.trendhunter.com/trends/piramal-pharma.md)