# Defensive Deodorant Ads This Old Spice Ad Features Two Men Promoting Different Grooming Products By Ady Floyd | Published 2015-08-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/male-product References: [adweek](http://www.adweek.com/news/advertising-branding/terry-crews-interrupts-isaiah-mustafa-old-spices-overstuffed-new-campaign-166264) & [oldspice](http://www.oldspice.ca/en-CA/products.aspx?t=2&id=2425) This [deodorant ad campaign](https://www.trendhunter.com/trends/smells-like-a-date) from [Old Spice](https://www.trendhunter.com/trends/swaggy-spice) promotes two uniquely different male products by featuring the brand's most well-recognized stars -- Terry Crews and Isaiah Mustafa. Each man represents one of the two products, and they both think their product is better. This deodorant ad follows the traditional style of Old Spice's female-focused campaign. While Terry Crews believes that men should smell like 'Swagger and Bearglove,' Isaiah Mustafa believes that women want their men to smell like 'Timber.' Since each product is forest-related, the ad takes place in nature. The men in this ad attempt to battle each other for camera time to promote their preferred male products. This humorous ad will be launched on television during the [National Football League Hall of Fame Game](https://www.trendhunter.com/trends/excellence-award) on August 9, 2015. There will also be more commercials that feature both men battling with their grooming products. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 5% | Activity: 26% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Competitive Advertising:** This deodorant ad campaign showcases a competition between two men promoting different grooming products, creating an opportunity for brands to capitalize on the trend of competitive advertising. - **Humorous Marketing:** The humorous nature of this ad presents an opportunity for companies to explore the trend of using humor to engage and entertain consumers in their marketing campaigns. - **Celebrity Endorsements:** By featuring well-recognized stars like Terry Crews and Isaiah Mustafa, this deodorant ad highlights the ongoing trend of using celebrity endorsements to promote products. ### Who This Affects Most - **Personal Care:** This deodorant ad falls within the personal care industry, presenting an opportunity for companies within this sector to adopt similar marketing strategies. - **Advertising and Marketing:** The competition between the two men in this ad opens up opportunities for brands within the advertising and marketing industry to develop more creative and engaging campaigns using similar concepts. - **Entertainment:** The humorous and entertaining nature of this ad lends itself to the entertainment industry, providing opportunities for companies within this sector to leverage humor and celebrity endorsements in their content. ## Related on Trend Hunter - [Meat Sweat Campaigns](https://www.trendhunter.com/trends/meat-sweat-defense-kit-1.md) - [Deodorant Stick Personable Mascots](https://www.trendhunter.com/trends/swaggy-spice.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Odor-Fighting Body Deodorant Ranges](https://www.trendhunter.com/trends/old-spice-total-body-deodorant.md) - [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md) - [Sweat-Reducing Advisers](https://www.trendhunter.com/trends/no-sweat-predictor.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Seasonally Scented Body Care](https://www.trendhunter.com/trends/old-spice-holidudes.md) - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md)