# Asset-Enhancing Swimwear 'Rooster Booster' Gives Men Something to Crow About By Katie Cordrey | Published 2009-02-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/male-asset-enhancing-swimwear-rooster-booster-gives-men-ball-boost References: [gizmag](http://www.gizmag.com/shrinkage-rooster-booster-wonderbra-men/10977/) & [mrbusyballs](http://www.mrbusyballs.com/contact_us.php) Men no longer have to resort to the ‘potato in the pants’ workaround for [male swim shrinkage](https://www.trendhunter.com/trends/tom-daley-and-malibu). The ‘Rooster Booster’ has a hidden pocket into which a variety of foam forms can be slipped in order to mask inopportune body part retreats. The crotch falsies will be sold under the ‘Mr Busyballs’ label; 'Rooster Booster' was created by Designer Summer Fisher and her partner Michael Yarwood. The swimwear will be sold internationally on the Web through [eBay](https://www.trendhunter.com/trends/the-chemistry-brand), [Amazon](https://www.trendhunter.com/trends/cozy-wireless-adjustable-bra) and directly from the Mr. BusyBalls website. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 80% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Male Body Positivity:** The 'Rooster Booster' swimwear represents a growing trend of embracing and enhancing the male body in swimwear. - **Inclusive Swimwear:** Swimwear brands are catering to a wider range of body types and addressing specific body concerns, such as concealment of body parts. - **Functional Fashion:** The integration of functional features, such as hidden pockets and detachable foam forms, is a trend in swimwear that offers practical solutions for body confidence. ### Industries Being Reshaped - **Swimwear:** The swimwear industry can take advantage of the increasing demand for inclusive and body-positive swimwear options. - **Fashion E-commerce:** E-commerce platforms like eBay and Amazon are key channels for selling innovative swimwear designs directly to consumers. - **Intimate Apparel:** The success of the 'Rooster Booster' swimwear demonstrates the potential for development in the niche market of men's intimate apparel that addresses body concerns. ## Related on Trend Hunter - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Limited-Edition Swim Trunks](https://www.trendhunter.com/trends/mack-weldon-x-bather.md) - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md) - [Hybrid Short Designs](https://www.trendhunter.com/trends/hybrid-short.md) - [High-Performance Underwear Collections](https://www.trendhunter.com/trends/the-medalist-collection.md) - [Performance Swimwear Brands](https://www.trendhunter.com/trends/surface-athletic.md) - [Public Transit-Themed Swimwear](https://www.trendhunter.com/trends/transport-for-london-and-budgy-smuggler.md)