# Tycoon Toy Auctions Toys Collected by Malcolm Forbes Sold for $2.3 Million By manzil | Published 2010-12-21 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/malcolm-forbes References: [dailymail](http://www.dailymail.co.uk/news/article-1340006/Sothebys-hosted-The-Malcolm-Forbes-toy-collection-brought-2-3m-New-York-auction.html) An array of awesome [vintage toys](https://www.trendhunter.com/trends/windupz) by the [Forbes Magazine](https://www.trendhunter.com/trends/anybodies) founder Malcom Forbes garnered around $2.3 million at an [auction in New York](https://www.trendhunter.com/trends/phillips-decade-one). The collection included boats, soldiers and vintage cars. The piece de resistance was a replica of the 1915 ocean liner Lusitania, which was sold for a mind-blowing $190,000. According to Dailymail, some of these exotic toys date back to 1850, which Malcolm Forbes described as the "Golden Age of toy making." ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 13% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Vintage Toy Collecting:** There is a growing interest in vintage toy collecting, with high prices being paid for rare and unique items. - **Nostalgia Marketing:** Companies can tap into the nostalgia market by creating products based on popular vintage toys. - **Digital Toy Innovation:** There is an opportunity to bring vintage toy experiences into the digital age through the use of augmented reality and other technologies. ### Industries Being Reshaped - **Toy Collecting and Auctions:** The toy collecting and auction industry is growing, with potential for increased sales and revenue as interest in vintage toys continues to rise. - **Toy Manufacturing:** Toy manufacturers can use the popularity of vintage toys to create new products or reissue popular classics. - **Augmented Reality:** Companies specializing in augmented reality technology can partner with toy manufacturers to create innovative digital experiences for vintage toys. ## Related on Trend Hunter - [Luxury Game Sets](https://www.trendhunter.com/trends/luxury-board-game.md) - [Collaborative Toy Models](https://www.trendhunter.com/trends/hasbros-monopoly.md) - [Micro Toy Boxes](https://www.trendhunter.com/trends/micro-toy-box.md) - [Automotive Brand Decor Toys](https://www.trendhunter.com/trends/rollsroyce-cameo.md) - [NFT-Inspired Vinyl Toy Figures](https://www.trendhunter.com/trends/superbored-vinyl-art-toys.md) - [Geometric Design Toys](https://www.trendhunter.com/trends/the-little-toy-by-eames-office.md) - [Collectible Pop Culture-Referencing Toys](https://www.trendhunter.com/trends/san-diego-comiccon.md) - [Legacy Building Block Toys](https://www.trendhunter.com/trends/galaxy-explorer.md) - [Medieval Building Block Sets](https://www.trendhunter.com/trends/lion-knights-castle.md)