# Fiery Bohemian Fashions Mal-Aimee Spring 2013 Proves to Be a Goddess-Induced Collection By Erin Fox | Published 2012-11-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/malaimee-spring-2013 References: [trendland](http://trendland.com/mal-aimee-ss-2013-lookbook) & [mal-aimee](http://www.mal-aimee.com/) Orange is transitioning from the Pre-Fall 2012 Collections and right into the Mal-Aimee Spring 2013 lookbook. From easy breezy fabrics to light cuts, the French brand Mal-Aimee captures [effortless beauty](https://www.trendhunter.com/trends/szane-fall-2025). The line portrays a tailored look, while maintaining a [simplistic feel](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit). This season bases its clothing off of three separate colors; purple, cream and orange. The hues of the colors give each piece a matted pastel vibe which enhances the appeal Mal-Aimee is hunting for. The Mal-Aimee Spring 2013 collection harbors the idea of Southern France and its breath taking natural beauty. The brand began in October of 2010 and already resembles the quality of high-end designer lines. The [ready to wear collection](https://www.trendhunter.com/trends/marie-oliver) should be made an essential part of everyone's wardrobe. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 78% | Activity: 9% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Effortless Beauty Fashion:** There is an opportunity to create a line of fashion products that focus on creating an effortless beauty vibe, such as simple cuts and pastel colors or a focus on natural beauty inspirations. - **Color-based Design:** Creating clothing or fashion products with a focus on limited color palettes can create a cohesive and distinctive look, similar to the Mal-Aimee's Spring 2013 use of only three colors. - **Branding with Natural Beauty Inspirations:** Brands can take inspiration from beautiful nature destinations and incorporate that into their branding and design, like Mal-Aimee's use of Southern France as an inspiration. ### Industries Being Reshaped - **Fashion Design:** Fashion designers can look to create or incorporate trending aspects such as Effortless Beauty Fashion, limited Color-Based Design, or branding through Natural Beauty Inspirations to create new and innovative designs. - **Cosmetics:** Cosmetic companies can introduce new products that promote a natural and effortless beauty approach that mirrors the light and clean ethos of Mal-Aimee's designs. - **Tourism and Travel:** Tourism and travel companies can similarly incorporate the natural beauty aspect of destinations to create unique and personalized travel packages that emulate the Southern French inspiration for Mal-Aimee's Spring 2013 line. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)