# Artistic Beverage Branding Malaga Conarte Wine Packaging Was Inspired by the Artist's Palette By Amelia Roblin | Published 2012-09-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/malaga-conarte-wine-packaging References: [thedieline](http://www.thedieline.com/blog/2012/9/3/malaga-conarte.html) & [elcuartel.es](http://www.elcuartel.es/) Connoisseurs speak of tones and color when they taste divine grape-made beverages so it's especially fitting that Malaga Conarte wine packaging should be treated like a work of art. The promotional strategy behind El Cuartel's brand communication scheme was to celebrate the taste of Spain internationally with the release of ten beautiful bottles. A different painter was responsible for [decorating each label](https://www.trendhunter.com/trends/essential-artist-series), producing [gorgeous portraits and landscapes](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle) to seduce the eyes of alcohol buyers. The top of each sticker is accented with the shape of an artist's palette. This became the place where the drinks' information was printed. All of the bottles fit in a [clever display case](https://www.trendhunter.com/trends/the-prisoner-red-blend) that's reminiscent of an artist's paintbox. To complement Malaga Conarte wine packaging is an elegant pigment board covered in red and yellow ring-shaped marks that introduce every vino variety. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 59% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Artistic Packaging:** Opportunity for brands to use art-inspired designs to create visually appealing product packaging. - **Celebrating Cultural Heritage:** Opportunity to showcase national identity and cultural heritage through unique branding strategies. - **Interactive Labeling:** Opportunity to engage consumers through interactive labeling that combines art and information. ### Where This Applies - **Wine Industry:** Opportunity for wineries to differentiate their products and attract consumers with artistic wine packaging. - **Beverage Industry:** Opportunity for beverage brands to elevate their packaging design and stand out on store shelves. - **Design Industry:** Opportunity for designers to collaborate with brands in creating visually stunning and innovative packaging designs. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Aristically Adorned Canned Cocktails](https://www.trendhunter.com/trends/artistic-canned-cocktail.md) - [Artistic Whiskey Branding](https://www.trendhunter.com/trends/breckenridge-px-naranja-cask-finish-whiskey.md) - [Art-Covered Sparkling Wines](https://www.trendhunter.com/trends/desiderio-n1-limited-edition-art-bottles.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)