# Ugly Drunk Scenarios Maktub Ads Encourage Drinking at Home By Ayman | Published 2008-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maktub-drink-at-home References: [adofdamonth](http://www.adofdamonth.com/ads/show/3907) Trend Hunter has seen many ads that warn of the dangers of excessive drinking, however this **Maktub Beverages Delivery** campaign uses ugly drunk scenarios not to curb your drinking, but to let you know that you should order through their service and drink at home. I say, no one should ever drink that much, be it at home or in public. You are ruining your organs wherever you are. The print ads show one funny scenario of a drunk guy in his underwear taped to a pillar in the street with lipstick drawings on his face. The other two are more disgusting and much less funny, as they show a girl on the floor next to a dirty toilet and urinal, and a guy passed out on street steps with puke covering his face and clothes. The questionable ads were created by 141/[Soho Square](https://www.trendhunter.com/trends/the-fold-inn) ad agency, São Paulo with art director Alexandre Tobio and photography by Alê Torres. See more [drunk campaigns](https://www.trendhunter.com/trends/drunk-mode-locker): ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 98% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Drinking at Home:** Maktub Beverages Delivery campaign promotes drinking at home. - **Humorous Advertising:** Maktub's use of funny scenarios in their advertising creates disruption in the industry. - **Controversial Advertising:** Maktub's controversial advertising campaign challenges traditional alcohol advertising norms. ### Where This Applies - **Alcohol Delivery Services:** Maktub's campaign promotes their beverage delivery service, creating disruption and potential growth in the industry. - **Advertising and Marketing:** Maktub's unique approach to advertising creates innovation and disruption in the industry. - **Alcohol Industry:** Maktub's advertising campaign sparks discussion and potential opportunities for disruptive innovation in the alcohol industry. ## Related on Trend Hunter - [Moderate Drinking Campaigns](https://www.trendhunter.com/trends/the-magic-of-moderate-drinking.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Trendy Sobriety Campaigns](https://www.trendhunter.com/trends/sober-chic.md) - [Safe Consumption Swimmer Campaigns](https://www.trendhunter.com/trends/malibu-dont-drink-and-dive.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Responsible Drinking Campaigns](https://www.trendhunter.com/trends/irish-goodbye-program.md) - [At-Home Cocktail Campaigns](https://www.trendhunter.com/trends/many-evenings-in.md)