# Crystallized Botanical Calendars Makoto Azuma Creates Sparkly Floral Sculptures By Renee Ramsarran | Published 2011-02-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/makoto-azuma1 References: [bornrich](http://www.bornrich.com/entry/makoto-azuma-teams-up-with-swarovski-elements-for-botanical-calendar/) & [azumamakoto](http://www.azumamakoto.com/) Famed Japenese florist Makoto Azuma has collaborated with [Swarovski](https://www.trendhunter.com/trends/sam-keller) Elements to create these unique organic arrangements. Azuma produced these impressive botanical sculptures to be featured in the Numero Tokyo Jan/Feb 2011 issue. The [sparkling crystal elements](https://www.trendhunter.com/trends/swarovski-and-erewhon) add an artistic and elegant touch to the special calendar project. Makoto Azuma has previously worked with brand names like [Adidas](https://www.trendhunter.com/trends/winter-performance-jacket), Colette and Cartier, and owns the boutique flower shop 'Jardins des Fleurs' in Tokyo. **Implications** - As the economic situation in many countries worsens, luxurious lifestyles are becoming more of a novelty and point of interest. Audiences are intrigued and fascinated by the over-indulgent lifestyles of many people as they now seem more fantastical and less feasible for the average adult. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 12% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Luxury Floral Decor:** The combination of organic materials with premium embellishments is an opportunity for upscale home decor and event industries. - **Crystalized Art:** Collaborations with well-known artists and unique crystal designs could pave the way for disruptive innovation in the decorative art space. - **Extravagant Living:** With the rise of interest in over-indulgent lifestyles, luxury brands could seize the opportunity to cater to high-end consumers looking for unique and exclusive offerings. ### Industries Being Reshaped - **Flower and Event Design:** Opportunities exist for designers and planners to incorporate high-end crystals into their floral arrangements and event concepts. - **Decorative Art:** Crystal collaboration with renowned artists may initiate the production of groundbreaking art pieces. - **Luxury Brands:** With the rise of the extravagant living trend, high-end brands could offer unique, embellished creations that appeal to the wealthy and discerning consumer. ## Related on Trend Hunter - [Climate Change-Informed Cloth Calendars](https://www.trendhunter.com/trends/cloth-calendar.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Blooming Clustered Art Forms](https://www.trendhunter.com/trends/structural-botany.md) - [Stone Floral Sculptures](https://www.trendhunter.com/trends/lithic-bloom.md) - [Maximalist Chandelier Designs](https://www.trendhunter.com/trends/baccarat-x-harry-nuriev.md) - [Plant-Inspired Dynamic Chandeliers](https://www.trendhunter.com/trends/blossom-chandelier.md) - [Crystal Seaweed Candies](https://www.trendhunter.com/trends/misaky-tokyo.md) - [Symbolic Handcrafted Jewelry](https://www.trendhunter.com/trends/wonders-of-nature.md) - [Luxury Sparkling Tote Bags](https://www.trendhunter.com/trends/tote-bag-and-juice.md)