# E-Commerce Fashion Shows Making the Cut is Amazon's First Reality TV Show & Looks are Sold Online By Laura McQuarrie | Published 2021-07-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/making-the-cut References: [fashionunited.uk](https://fashionunited.uk/news/fashion/is-it-ethical-for-me-to-buy-a-garment-from-amazon-s-making-the-cut/2021072756804) & [press.amazonstudios](https://press.amazonstudios.com/us/en/original-series/making-the-cut/2) 10 fashion designers from around the world will be competing for a million-dollar prize and a mentorship opportunity from [Amazon](https://www.trendhunter.com/trends/amazon-fashion-europe) as part of the multinational tech company's first reality TV show, Making The Cut. Fans of other fashion competition series will recognize the familiar faces of Heidi Klum and Tim Gunn, and the show appeals to a new generation of viewers, since the winning looks are [sold on Amazon](https://www.trendhunter.com/trends/amazon-ads). This format speaks to the viewer's desire for instant gratification and it echoes real-life fashion runways and retail settings where the [see-now-buy-now model](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk) is changing the way people shop and how quickly they get their chosen styles. On the Amazon website, shoppers will find pieces like the Season 2, Episode 1 winning look, Gary's self-tie dress, made of 100% cotton. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 87% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **See-now-buy-now Model:** The rise of see-now-buy-now model in fashion industry can provide retailers with an innovative opportunity. - **E-commerce Fashion Shows:** The concept of e-commerce fashion shows can be adopted by fashion retailers to attract more viewers and customers. - **Reality TV Fashion Shows:** Reality TV fashion shows can be used as a platform for retailers to promote and sell their products. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can explore the See-Now-Buy-Now Model to attract and retain more customers. - **Broadcasting Industry:** Broadcasting industry can explore the Reality TV fashion shows to increase viewership and generate revenue. - **E-commerce Industry:** E-commerce industry can adopt the E-commerce Fashion Shows concept to attract more customers and increase sales. ## Related on Trend Hunter - [Livestreamed Fashion Campaigns](https://www.trendhunter.com/trends/amazon-fashion-europe.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md) - [Branded Low-Cost eCommerce Stores](https://www.trendhunter.com/trends/amazon-haul.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Low Cost E-Commerce Shops](https://www.trendhunter.com/trends/amazon-lowcost-store.md) - [Designer-Led E-Commerce Partnerships](https://www.trendhunter.com/trends/willy-chavarria1.md) - [AI-Driven Wholesale Platforms](https://www.trendhunter.com/trends/hypedrop.md)