# Production Change-Inspired Ads New Balance is Now Making Masks to Meet Supply Demand Amid COVID-19 By Kalin Ned | Published 2020-04-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/making-masks-to-meet-supplies References: [designtaxi](https://designtaxi.com/news/409254/New-Balance-Is-Making-Face-Masks-For-Healthcare-Workers-Amid-Coronavirus-Crisis/) & [instagram](https://www.instagram.com/newbalance/) Like many fashion and footwear brands on the market, [New Balance](https://www.trendhunter.com/trends/we-got-now-1) has begun making masks to meet supply demand during the global COVID-19 pandemic. Dynamic shifts like this have been able to alleviate some of the stress and worry about crucial supplies, especially in the protective equipment category. In order to call attention to the shift of the processes in its manufacturing facilities, the [sports label has launched an ad](https://www.trendhunter.com/trends/make-your-way-campaign) on its social media channels which takes on a playful tone. The image features a face mask and below it, the statement 'Made shoes yesterday. Making masks today.' New Balance is producing [face masks](https://www.trendhunter.com/trends/feel-the-difference) prototypes in its Lawrence, MA manufacturing facility and is planning to scale production with the other New England factories soon. Image Credit: New Balance ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 99% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Related on Trend Hunter - [Bold Sports Apparel Campaigns](https://www.trendhunter.com/trends/we-got-now-1.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Neutral Tonal Lifestyle Footwear](https://www.trendhunter.com/trends/9060-sneaker-colorway.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Branded Newspaper Kiosks](https://www.trendhunter.com/trends/grey-days.md) - [Vibrant Sportswear Lines](https://www.trendhunter.com/trends/made-in-usa-season-3.md) - [Contemporary Engaging Stores](https://www.trendhunter.com/trends/unique-retail-concept-store.md) - [Performance-Ready Running Shoes](https://www.trendhunter.com/trends/fresh-foam-x-1080-v13.md) - [Stylistic Footwear Campaigns](https://www.trendhunter.com/trends/make-your-way-campaign.md)