# If You Don't Preserve Nature, Who Will? Unique Ads By Anni | Published 2006-11-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/making-energy-happen References: [365.mk](http://www.365.com.mk) & [edf.fr](http://www.edf.fr/20403i/Home-com.html) Conserving energy consumption is a top concern, but creating an [ad campaign with impact](https://www.trendhunter.com/trends/outdoor-advertising-campaign) remains difficult. To reach this objective, EDF Design has created a campaign to push the adoption of more energy economical behaviour. What makes the campaign even better, is the [use of animals](https://www.trendhunter.com/trends/return-of-the-cheetah), and the slogan, "If you don't preserve energy, who will?" This campaign is intended to make react and to [increase awareness](https://www.trendhunter.com/trends/reconnect-with-nature) of the need of a more reasonable relation to energy. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 65% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Conserving Energy Consumption:** Opportunity for disruptive innovation in developing more energy-efficient technologies and solutions. - **Creating Impactful Ad Campaigns:** Opportunity for disruptive innovation in leveraging creative and engaging strategies to promote sustainable behaviors. - **Increasing Awareness of Energy Conservation:** Opportunity for disruptive innovation in raising awareness and educating the public about the importance of energy preservation. ### Who This Affects Most - **Advertising:** Opportunity for disruptive innovation in creating eco-friendly and impactful ad campaigns. - **Energy:** Opportunity for disruptive innovation in developing energy-efficient technologies and promoting sustainable energy practices. - **Conservation:** Opportunity for disruptive innovation in driving behavior change towards more responsible energy consumption and preservation of nature. ## Related on Trend Hunter - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Anti-Water Waste Cleaning Campaigns](https://www.trendhunter.com/trends/waste-no-space-campaign.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Household Expense Ads](https://www.trendhunter.com/trends/what-ai-can-save.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md) - [Outdoor Ecosystem Campaigns](https://www.trendhunter.com/trends/vital-ground-foundation.md) - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md)