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# Multi-Tiered Vegan Mascaras
Tower 28 Launches the 'MakeWaves Mascara' for Sensitive Eyes

By Kanesa D | Published 2022-09-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/makewaves-mascara
References: [hypebae](https://hypebae.com/2022/9/tower-28-make-waves-mascara-makeup-release-price-info) & [tower28beauty](https://www.tower28beauty.com/products/makewaves-mascara?variant=39841645232183)

[Tower 28](https://www.trendhunter.com/trends/tower-28-juicebalm-lip-balms), a clean beauty brand based in Los Angeles, has recently unveiled its newest clean beauty offering: the ‘MakeWaves Mascara.’ The ‘MakeWaves Mascara’ is a [lightweight, vegan, and buildable formula](https://www.trendhunter.com/trends/paradise-big-deal-mascara) that is targeted at consumers with sensitive eyes. The mascara comes with a triple-wave wand that has three flexible bands for [curling, lengthening, and defining](https://www.trendhunter.com/trends/affordable-curling-mascara) the lashes.

In addition to a unique wand, the ‘MakeWaves Mascara’ features multi-tiered soft teeth that adhere to the natural curve of your lashes and dispense product with each swipe. The mascara offers nutrient-rich ingredients like panthenol vitamin b5 and castor oil to promote the growth of your lashes.

The Tower 28 ‘MakeWaves Mascara’ retails for $20 USD and can be purchased via the brand’s website.

Image Credit: Tower 28

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 32% | Activity: 52% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Clean Beauty Mascara:** Creating vegan, lightweight and nutrient-rich mascara formula that appeals to those with sensitive eyes.
- **Innovative Mascara Wand Design:** Developing an innovative wand for multi-tiered soft teeth that adheres naturally to the curves of lashes while providing curling, lengthening and defining effects.
- **Lash Growth-promoting Mascara:** Infusing mascaras with beneficial ingredients like panthenol vitamin b5 and castor oil that promote the growth of lashes.

### Industries Being Reshaped

- **Beauty and Personal Care:** Exploring animal-free, nutrient-rich and clean beauty mascaras that are tailored to consumers with sensitive eyes.
- **Cosmetics Manufacturing:** Manufacturing innovative mascara wand designs that cater to enhancing the appearance of lashes.
- **Natural Therapies and Alternative Medicine:** Incorporating natural, lash growth-promoting ingredients in mascara formulas that complement natural therapies and remedies.

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