# Makeup-Free Model Ads The Latest Sonia Rykiel Fall Campaign Stars an Understated Gisele Bundchen By Meghan Young | Published 2014-07-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/makeupfree-model-ads References: [fashiongonerogue](http://www.fashiongonerogue.com/gisele-bundchen-goes-without-makeup-sonia-rykiel-fall-2014-ads/) & [soniarykiel](http://www.soniarykiel.com) These makeup-free model ads starring top model Gisele Bundchen shows just how gorgeous this woman truly is. Free of cosmetics for an [understated beauty look](https://www.trendhunter.com/trends/the-ordinary-x-uncommon) that complements the casual style being showcased in each photo, the Brazilian beauty shows the world that sometimes less really is more. Of course, not everyone is blessed with her flawless skin and hair that even Jennifer Aniston is envious of. Shot for the Sonia Rykiel Fall 2014 campaign, these makeup-free model ads are captured entirely in black and white. The greyscale images were lensed by Juergen Teller while the [feminine outfits](https://www.trendhunter.com/trends/knys-fall-2025) were styled by Katie Grand of LOVE Magazine. A refreshing ad campaign, many women will love the honest looks. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 42% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Makeup-free Model Ads:** The trend of using makeup-free models in advertising campaigns presents an opportunity for brands to showcase natural beauty and promote authenticity. - **Understated Beauty Look:** The trend of understated beauty looks in fashion campaigns opens up possibilities for cosmetic companies to develop and market products that enhance natural features. - **Black and White Photography:** The trend of using black and white photography in ad campaigns offers a chance for photographers and graphic designers to experiment with artistic compositions and create striking visuals. ### Industries Being Reshaped - **Beauty:** The beauty industry can leverage the trend of makeup-free model ads by developing skincare products that enhance natural beauty without the need for heavy makeup. - **Fashion:** The fashion industry can embrace the trend of understated beauty looks by featuring models with minimal makeup, highlighting the elegance and simplicity of their designs. - **Photography:** The photography industry can explore the trend of black and white photography in ad campaigns by offering services that specialize in creating timeless and artistic visuals for brands. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md)