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# Visual Makeup Diaries
Blogger Akilah Hughes Uses Her Makeup Wipes as a Way of Documenting Her Day

By Katherine Pendrill | Published 2015-06-12 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-wipes
References: [bustle](http://www.bustle.com/articles/89497-writer-keeps-makeup-wipes-visual-diary-for-a-week-and-its-actually-kind-of-artsy) & [fusion.net](http://fusion.net/story/147179/one-week-in-the-life-of-my-makeup-wipes-a-visual-diary/)

While makeup wipes may not seen like the most conventional artistic medium, blogger Akilah Hughes has managed to turn these common face wipes into a kind of visual makeup diary. The popular [YouTube](https://www.trendhunter.com/trends/thayers-x-updating) beauty blogger began the project after noticing that her makeup wipes seemed to provide a visual record of her day.

To complete the project, Hughes spent one week documenting her [makeup-removal process](https://www.trendhunter.com/trends/futurewise). Each smudgy wipe served as a visual document of what Hughes did each day and the makeup she choose to wear. Some days depict the remnants of a new beauty tutorial video, while others reveal a long day at work. When asked about the meaning behind the project, Hughes describes the makeup wipes as "little portraits, reminding me of who I saw, what I did, and how I chose to face the world."

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 46% | Activity: 60% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography)

## Key Themes

### What's Driving This Trend

- **Visual Makeup Diaries:** Opportunity for artists and beauty bloggers to use unconventional mediums to create unique visual records of their day.

### Who This Affects Most

- **Beauty and Cosmetics:** Potential for beauty brands to collaborate with artists and bloggers to create limited edition makeup wipes with unique designs.

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