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# Virtual Retro Makeup Try-Ons
YouCam Makeup & Makeup Museum are Reviving 1950s Beauty Looks

By Laura McQuarrie | Published 2020-11-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-try-ons
References: [businesswire](https://www.businesswire.com/news/home/20201117005582/en) & [perfectcorp](https://www.perfectcorp.com)

Thanks to artificial intelligence and augmented reality, there are many [makeup try-ons](https://www.trendhunter.com/trends/wannabeauty-ai) that can be used to preview contemporary cosmetics. Now, [YouCam Makeup](https://www.trendhunter.com/trends/youcam-ai-beauty-agent) is teaming up with [Makeup Museum](https://www.trendhunter.com/trends/Essentia-Beauty) to support the 1950s throwback beauty exhibit and give beauty lovers the chance to try on retro makeup styles.

Makeup fans can use the app to try on 1950s beauty looks from the comfort of home and get a sense of what the newest Makeup Museum exhibit, Pink Jungle: 1950s Makeup in America, is all about. Using Max Factor’s Color Harmony system, the interactive beauty experience matches beauty looks to hair colors. The virtual makeup looks for blondes, brunettes, brownettes and redheads give people the chance to see what they'd look like in 1950s-style makeup through a modern marketing tool.

Image Credit: Perfect Corp.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 85% | Activity: 67% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Artificial Intelligence in Virtual Try-ons:** Artificial intelligence and augmented reality are transforming the way consumers try on makeup, offering new possibilities for virtual try-on experiences.
- **Retro Beauty Revival:** The revival of retro beauty looks presents an opportunity for brands to tap into nostalgia and offer consumers a taste of vintage glamour through innovative virtual try-on platforms.
- **Interactive Beauty Experiences:** Interactive and immersive beauty experiences like the YouCam Makeup app create engaging and personalized ways for consumers to explore different makeup styles and trends.

### Where This Applies

- **Cosmetics:** Cosmetics industry players can leverage AI and AR technologies to offer virtual try-on experiences, driving product discovery and increasing engagement with their brands.
- **Beauty Museums:** Beauty museums can enhance visitor experiences by incorporating interactive digital platforms like YouCam Makeup, enabling people to virtually try on historical beauty looks from different time periods.
- **Marketing and Advertising:** With the rise of virtual try-on experiences, marketers and advertisers can explore innovative ways to showcase products and engage with customers through interactive and personalized campaigns.

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