# Mobile Browser Makeup Try-Ons Coty's COVERGIRL Experience Does Not Require an App Download By Laura McQuarrie | Published 2018-02-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-try-on References: [coty](https://www.coty.com/in-the-news/press-release/coty-launches-AR-experience-featuring-COVERGIRL) & [covergirl](http://www.covergirl.com/tryit) Thanks to the rise of both virtual and augmented reality, there are now dozens of apps that allow for makeup try-on experiences. Coty is now setting itself apart by launching what it calls "the first full look live mobile-web try on experience," which works directly within a mobile browser, with no app downloads required. The try-on experience has been launched exclusively with [Walmart](https://www.trendhunter.com/trends/walmart-beauty-virtual-tryon) and shows off five of [COVERGIRL's](https://www.trendhunter.com/trends/covergirl-trublend) looks from its Spring 2018 collection: the Perfectly Matte Lip, the Smoky Eye, No Makeup Makeup, Doe-Eyed and the Bold Brow. After finding a desired look, the unique mobile experience also gives consumers the chance to instantly shop the featured products from Walmart. To support the Spring collection and the launch of this shoppable makeup try-on experience, select influencers from the COVERGIRL Collective will be recreating the augmented reality looks with real products on [YouTube](https://www.trendhunter.com/trends/subtitleme). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 11% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Mobile Browser Makeup Try-ons:** Coty's mobile-web try on experience allows users to virtually try on makeup looks directly within a mobile browser, without requiring any app downloads. ### Where This Applies - **Beauty Retail:** The beauty retail industry can leverage the trend of mobile browser makeup try-ons to provide an immersive and convenient shopping experience for customers. - **E-commerce:** E-commerce companies can integrate mobile browser makeup try-ons to enhance the online shopping experience and increase sales by allowing customers to virtually try on products before purchasing. - **Augmented Reality:** The augmented reality industry has the opportunity to collaborate with beauty brands and develop innovative technologies that enable realistic and interactive virtual makeup try-on experiences. ## Related on Trend Hunter - [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md) - [AR Retailer Haircare Experiences](https://www.trendhunter.com/trends/walmart-beauty-virtual-tryon.md) - [AR-Enabled Try-On Tools](https://www.trendhunter.com/trends/google-6.md) - [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md) - [Social-First Shade Match Campaigns](https://www.trendhunter.com/trends/find-your-match.md) - [AR-Enhanced Hair Dye Boxes](https://www.trendhunter.com/trends/ar-packaging-experience.md) - [3D Beauty Shopping Experiences](https://www.trendhunter.com/trends/benefit-cosmetics-2.md) - [Virtual Eyewear Retailer Experiences](https://www.trendhunter.com/trends/walmart-optical-virtual-tryon.md) - [AR Beauty Pop-Ups](https://www.trendhunter.com/trends/the-art-of-beauty.md)