# Makeup Trend Report Discover the Latest Cosmetic Breakthroughs By Jordy E | Published 2012-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-trend-report References: [trendreports](http://www.trendreports.com/research/makeup) The realm of cosmetics has been entirely revamped. Breakthroughs in lipstick, concealer, mascara and foundation have revolutionized the way women apply their daily dose of makeup, as well as how they perceive the brands they follow. Marketing campaigns have launched products that boast long-lasting color, waterproof technology and a lightweight, natural look, all of which have been well-received by a dedicated clientele base. The [Makeup Trend Report](http://www.trendreports.com/research/makeup) tracks these beauty care advancements with over 300 PRO Trends and 3,091 examples of up-and-coming posh creations. A standard approach to female branding is no longer sufficient. Shows like Extreme Makeover have made large audiences privy to the power of makeup, as well as to some of the industry’s most groundbreaking approaches. This societal focus upon feminine allure has changed up the game, making way for the release of [organic powders](https://www.trendhunter.com/trends/blush-lip-color) and [natural mineral-based creams](https://www.trendhunter.com/trends/skincare-makeup). Members of the beauty industry will benefit from the Makeup Trend Report’s examination of these developments, especially where the spa, aesthetic and fashion sectors are concerned. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Revamped Cosmetics:** The breakthroughs in lipstick, concealer, mascara, and foundation have revolutionized the application and perception of makeup, creating opportunities for innovative product development. - **Long-lasting Color:** Marketing campaigns promoting products with long-lasting color have been well-received and present opportunities for disruptive innovation in the cosmetics sector. - **Natural and Organic Makeup:** The growing societal focus on organic and natural beauty products has opened up avenues for disruptive innovation, particularly in the spa, aesthetic, and fashion industries. ### Where This Applies - **Cosmetics:** The cosmetics industry has the potential for disruptive innovation by incorporating breakthroughs in lipstick, concealer, mascara, and foundation. - **Spa:** The spa industry can benefit from the growing demand for natural and organic makeup products. - **Fashion:** The fashion industry can explore innovative approaches to incorporate long-lasting color and natural makeup trends into their products and campaigns. ## Related on Trend Hunter - [Fashion-Minded Makeup Products](https://www.trendhunter.com/trends/lr-zeitgard-signature.md) - [Play-Centered Color Cosmetics](https://www.trendhunter.com/trends/trouble-maker-makeup.md) - [Makeup Foundation Coverage Technologies](https://www.trendhunter.com/trends/foundation-coverage.md) - [Skin-Caring Cosmetics](https://www.trendhunter.com/trends/versed-makeup.md) - [Hydroxytyrosol-Based Makeup Innovations](https://www.trendhunter.com/trends/olive-rose.md) - [Affordable Luxury Cosmetics](https://www.trendhunter.com/trends/pretty-smart.md) - [Illuminating Multipurpose Makeup](https://www.trendhunter.com/trends/makeup-revolution-products.md) - [Mixed-Reality Makeup Studios](https://www.trendhunter.com/trends/mixed-reality-makeup.md) - [Athletic Beauty Collabs](https://www.trendhunter.com/trends/rematch-debuted.md)