# Beauty Tutorial Vanities The iSkelter Makeup Station is Optimized for YouTube Makeup Tutorials By Michael Hemsworth | Published 2016-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-station References: [coolest-gadgets](http://www.coolest-gadgets.com/20160108/iskelter-beauty-station-wake-grab-makeup/) & [amzn.to](http://amzn.to/1S54wtu) The popularity of [YouTube](https://www.trendhunter.com/trends/youre-a-10with-your-butterface) tutorials with a wide variety of consumer segments is on the rise, so the iSkelter Makeup Station looks to satisfy the beauty tutorial-focused consumer. Aside from having ample space to store makeup, brushes, powders and whatever else is in one's makeup collection, the iSkelter Makeup Station also features a built-in stand for an [iPad](https://www.trendhunter.com/trends/elago-magnetic-stand-for-ipad) or smartphone to watch [beauty tutorials](https://www.trendhunter.com/trends/easy-beauty-school) and try them out in real-time. Crafted from bamboo which makes the product a little bit more eco-friendly, the iSkelter Makeup Station features two levels of storage to keep everything in place and looking tidy when not in use. Focused on satisfying tech-focused consumers, the makeup storage station is a 21st century approach to doing one's own makeup. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 80% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Youtube Tutorials:** Disruptive innovation opportunity: Develop a platform that integrates interactive beauty tutorials with augmented reality technology for a truly immersive makeup experience. - **Eco-friendly Beauty:** Disruptive innovation opportunity: Create a line of sustainable and biodegradable beauty products that appeal to environmentally-conscious consumers. - **Tech-integrated Makeup Storage:** Disruptive innovation opportunity: Design a smart makeup storage system that uses RFID technology to track products, provide personalized beauty recommendations, and automate inventory management. ### Industries Being Reshaped - **Beauty:** Disruptive innovation opportunity: Develop AI-powered beauty devices that analyze skin type and conditions to recommend customized skincare routines and makeup techniques. - **Technology:** Disruptive innovation opportunity: Invent wearable tech, such as smart mirrors or virtual reality headsets, that allow users to virtually try on makeup products and experiment with different looks. - **Home Organization:** Disruptive innovation opportunity: Create smart home organization systems that streamline beauty routines and enhance the overall makeup application experience. ## Related on Trend Hunter - [Personalized Beauty Planners](https://www.trendhunter.com/trends/makeup-playbook.md) - [Smart Styling Devices](https://www.trendhunter.com/trends/newbe-styling-station.md) - [Shoppable Beauty Routine Apps](https://www.trendhunter.com/trends/beautyshelf.md) - [Customizable Makeup Cases](https://www.trendhunter.com/trends/411-cosmetics.md) - [Tech-Driven Beauty Mirrors](https://www.trendhunter.com/trends/swan-beauty-mirror.md) - [Beauty Product Exploration Platforms](https://www.trendhunter.com/trends/beautifytips-platform.md) - [Retro-Inspired 3D-Printed Storage](https://www.trendhunter.com/trends/macintosh-studio.md) - [Sleek Tablet-Transforming Stands](https://www.trendhunter.com/trends/elago-magnetic-stand-for-ipad.md) - [Makeup-Hiding Accessories](https://www.trendhunter.com/trends/elfs-cosmetic-security-line.md)