# Protective Setting Powders Supergoop's Makeup Setting Powder Delivers SPF 45 Protection By Laura McQuarrie | Published 2018-03-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-setting-powder References: [supergoop](https://www.supergoop.com/shop/invincible-setting-powder-spf-45/) Supergoop recently added to its collection of [innovative sun care products](https://www.trendhunter.com/trends/dewscreen-hydrating-primer-spf-50) with the 'Invincible Setting Powder SPF 45,' a makeup setting powder that also provides protection from UV rays. The powdered mineral product is offered in a range of shades—including Translucent, Light, Medium and Deep—that provide a satin finish upon application. As well as being a standout new [setting powder product](https://www.trendhunter.com/trends/puff-puff-pass-setting-powder) for its [two-in-one formula](https://www.trendhunter.com/trends/getset-blur-set-matte), the Invincible Setting Powder SPF 45 is also noteworthy for its refillable packaging design. The applicator takes the form of a two-piece system that consists of a gentle, washable brush that can be detached from the refillable base; after ordering a full-sized product, consumers have the option to easily replenish their supply by ordering a refill pot in the desired shade. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 37% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Dual-function Beauty Products:** The rise of products that combine multiple functions, such as makeup setting powders that also provide UV protection, presents disruptive innovation opportunities for the beauty industry. - **Refillable Packaging:** The popularity of refillable packaging designs, as seen in the Invincible Setting Powder SPF 45, offers disruptive innovation opportunities for sustainable packaging solutions in the cosmetics industry. - **Mineral-based Cosmetics:** The demand for mineral-based cosmetics, like Supergoop's Invincible Setting Powder SPF 45, presents disruptive innovation opportunities for companies looking to cater to health-conscious consumers. ### Where This Applies - **Beauty and Cosmetics:** The beauty and cosmetics industry can explore the potential of dual-function products and refillable packaging to capture market share and meet consumer demand for convenience and sustainability. - **Packaging and Sustainability:** The packaging industry has the opportunity to develop innovative solutions for refillable packaging, addressing the rising consumer demand for sustainable packaging options. - **Health and Wellness:** The health and wellness industry can capitalize on the trend towards mineral-based cosmetics to offer consumers safer and more natural alternatives in beauty products. ## Related on Trend Hunter - [Sensitive Skin Pressed Powders](https://www.trendhunter.com/trends/getset-pressed-powder.md) - [Inclusive Skin-Perfecting Powders](https://www.trendhunter.com/trends/ultimate-setting-powder.md) - [Makeup-Friendly SPF Mists](https://www.trendhunter.com/trends/spf-reapplication-mist.md) - [Clear Sunscreen Sticks](https://www.trendhunter.com/trends/unseen-sunscreen-stick.md) - [Portable Setting Powders](https://www.trendhunter.com/trends/puff-puff-pass-setting-powder.md) - [Swipe-On Protective Luminizers](https://www.trendhunter.com/trends/glowscreen-sunlighter-stick-spf-45.md) - [Protective Powder Blushes](https://www.trendhunter.com/trends/flush-protect-spf-45.md) - [Hybrid SPF Skin Tints](https://www.trendhunter.com/trends/protectint-spf-50.md) - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md)