# Budget-Friendly Foundations The New Makeup Revolution Foundation Takes Cues from a Viral Concealer By Laura McQuarrie | Published 2018-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-revolution-foundation References: [cosmopolitan](https://www.cosmopolitan.com/uk/beauty-hair/makeup/a22860641/makeup-revolution-conceal-and-define-foundaton/) & [instagram](https://www.instagram.com/p/BnD9iV_BG3R/?taken-by=shoprevolutionbeauty) A new Makeup Revolution foundation is being added to the Conceal & Define range, inspired by the immense success of the low-cost concealer from the same line. When Makeup Revolution first introduced the Conceal & Define concealer, it quickly became a viral success, especially due to the fact that the ultra-affordable product came in at just £4. Soon, the all-new [Conceal & Define Full Coverage Foundation](https://www.trendhunter.com/trends/foundation-coverage) will be available in 24 shades in a buildable, blendable [full coverage formula](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation)—and just like the last budget-friendly product from this range, the new foundation is set to be priced at just £9. Alongside the release of the new Makeup Revolution foundation, the brand is also launching a [Supersize Concealer](https://www.trendhunter.com/trends/revitalize-hydra-concealer). ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 53% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Affordable Makeup:** There is a growing trend for budget-friendly makeup products, as seen with the success of Makeup Revolution's low-cost concealer and foundation. - **Full Coverage:** The demand for full coverage makeup products is increasing, leading to the introduction of Makeup Revolution's Conceal & Define Full Coverage Foundation. - **Expansion of Product Line:** Makeup Revolution is expanding its product line by introducing a Supersize Concealer, capitalizing on the success and popularity of its existing Conceal & Define range. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry should focus on developing affordable makeup options to cater to the growing demand for budget-friendly products. - **Cosmetics:** Cosmetics companies should explore developing full coverage formulas to meet the increasing consumer demand for high coverage makeup products. - **Retail:** Retailers can capitalize on the success of Makeup Revolution's Conceal & Define range by stocking their products and expanding their makeup product offerings. ## Related on Trend Hunter - [Budget-Friendly Makeup Collections](https://www.trendhunter.com/trends/budgetfriendly-makeup-collection.md) - [Illuminating Multipurpose Makeup](https://www.trendhunter.com/trends/makeup-revolution-products.md) - [Refined Clean Beauty Foundations](https://www.trendhunter.com/trends/covergirl-clean-invisible-foundation.md) - [Minimal Makeup Products](https://www.trendhunter.com/trends/elf-2.md) - [Serum-Like Foundations](https://www.trendhunter.com/trends/innovative-foundation.md) - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Nourishing Skin-Focused Foundations](https://www.trendhunter.com/trends/skinfocused-foundation.md) - [High-Value Advent Calendars](https://www.trendhunter.com/trends/2024-beauty-advent-calendar.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md)