# Coconut Makeup Wipes RMS Beauty's Makeup Remover Wipes are Infused with Raw Coconut Cream By Laura McQuarrie | Published 2015-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-remover-wipes References: [rmsbeauty](http://www.rmsbeauty.com/products/ultimate-makeup-remover-wipe) Makeup remover wipes that come in handy little packets are hardly new to the cosmetic industry, but RMS Beauty has invented what it calls "the ultimate makeup remover wipe." These natural rayon wipes are infused with RMS Beauty Raw Coconut Cream, which is prized for being both anti-fungal and antibacterial. While [coconut oil](https://www.trendhunter.com/trends/propre-body-care) on its own has been revered as an all-natural makeup remover for years, it has yet to come to consumers in such a convenient and [mess-free form](https://www.trendhunter.com/trends/twist-up-cleansing-balm) for use on the go. The easy-to-carry makeup wipes sell individually for a cost of just $1, while a 20-pack of the eco-friendly wipes comes in at $16. These handy [makeup remover wipes](https://www.trendhunter.com/trends/freshist-debuts1) are also sold as part of RMS' 'Beauty On-the-Go Kit,' which comes with a brightening brush and a sample of beauty oil. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 42% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Natural Makeup Remover:** The trend towards using natural ingredients for makeup removers presents an opportunity for companies to create innovative and eco-friendly products like coconut-infused wipes. - **Convenient On-the-go Skincare:** There is a growing demand for portable and mess-free skincare solutions, suggesting an opportunity for companies to create travel-friendly makeup wipes. - **Eco-friendly Beauty Products:** The rise in consumer awareness about the environmental impact of beauty products creates a space for sustainable and biodegradable options like RMS Beauty's coconut makeup wipes. ### Where This Applies - **Cosmetics:** Cosmetic companies can tap into the trend of natural and eco-friendly makeup removers by developing innovative products and packaging. - **Personal Care:** The personal care industry can create convenient and travel-friendly skincare solutions by incorporating natural ingredients, like coconut, into makeup remover wipes. - **Sustainable Packaging:** With the demand for eco-friendly beauty products on the rise, the sustainable packaging industry can work on developing packaging solutions that are both functional and environmentally friendly. ## Related on Trend Hunter - [Balm-Infused Eye Wipes](https://www.trendhunter.com/trends/soothing-coconut-balm-wipes.md) - [Clean Superfruit Skincare](https://www.trendhunter.com/trends/rms-skincare.md) - [Coconut-Infused Face Cleansing Powders](https://www.trendhunter.com/trends/face-cleansing-powder.md) - [Nourishing Eye Makeup Removers](https://www.trendhunter.com/trends/sensitive-eye-makeup-remover.md) - [Makeup-Melting Cleansing Solutions](https://www.trendhunter.com/trends/futurewise.md) - [Coconut-Based Exfoliating Cleansers](https://www.trendhunter.com/trends/propre-body-care.md) - [Eco-Friendly Hygiene Wipes](https://www.trendhunter.com/trends/freshist-debuts1.md) - [Ultra-Nourishing Organic Cleansing Oil](https://www.trendhunter.com/trends/organic-cleansing-oil.md) - [Clean Cleansing Oils](https://www.trendhunter.com/trends/facial-cleansing-oil.md)