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# Makeup Remover Markers
TPSY's 'Be Gone' Makeup Remover Pen Removes Cosmetics with Argan Oil

By Laura McQuarrie | Published 2017-12-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-remover-pen
References: [refinery29](http://www.refinery29.com/best-tpsy-makeup-beauty-products?utm_medium=rss&utm_source=feed#slide-6) & [tpsy](http://tpsy.com/goods/goods_view.php?goodsNo=1000000017)

As an alternative to using liquid makeup removers or wipes, which can be harsh and drying to the skin, consumers are exploring other formats like [balms](https://www.trendhunter.com/trends/double-cleansing-balm), mists, solid sticks and even [makeup remover pens](https://www.trendhunter.com/trends/tallow-ash-1).

TPSY is a new brand from South Korea that appeals to fans of [K-beauty](https://www.trendhunter.com/trends/pure-cleansing-oil), minimalism and nostalgia all at once with its inventive products. The brand's ingenuity can be seen in products like its 'Be Gone Makeup Eraser,' which looks indistinguishable from a marker that one might find in a set of school supplies.

With its felt tip, the marker-shaped makeup eraser is designed to quickly and precisely remove makeup with skin-nourishing argan and jojoba oils. A number of mainstay skincare and cosmetics are now being reimagined in new forms, particularly ones that introduce solid, mess-free formulas for on-the-go use.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 73% | Activity: 97% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Alternative Makeup Remover Formats:** The rise of balms, mists, solid sticks, and makeup remover pens as alternative formats for removing makeup is disrupting the traditional liquid remover and wipe market.
- **Innovative Makeup Remover Products:** TPSY's 'Be Gone Makeup Eraser' showcases the potential for inventive makeup remover products, such as marker-shaped erasers that contain skin-nourishing oils like argan and jojoba.
- **Solid and Mess-free Makeup Removers:** The reimagining of skincare and cosmetics into solid and mess-free formulas for on-the-go use offers disruptive innovation opportunities in the makeup remover industry.

### Sectors Adopting This

- **Skincare:** The skincare industry can explore new opportunities in creating alternative makeup remover formats and innovative products with added skincare benefits.
- **Cosmetics:** The cosmetics industry can tap into the trend of solid and mess-free makeup removers, providing convenient options for on-the-go consumers.
- **Beauty Tools:** The beauty tools industry can develop new types of makeup remover tools, like markers or pens, that offer precise and efficient makeup removal.

## Related on Trend Hunter

- [Nourishing Eye Makeup Removers](https://www.trendhunter.com/trends/sensitive-eye-makeup-remover.md)
- [Gentle Mascara Removers](https://www.trendhunter.com/trends/mascara-remover.md)
- [Mess-Free Cleansing Balms](https://www.trendhunter.com/trends/twist-up-cleansing-balm.md)
- [Hybrid Makeup Pens](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen.md)
- [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md)
- [Makeup-Melting Cleansing Solutions](https://www.trendhunter.com/trends/futurewise.md)
- [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md)
- [Double Cleansing Balms](https://www.trendhunter.com/trends/double-cleansing-balm.md)
- [Dissolvable Skincare Systems](https://www.trendhunter.com/trends/wanderluxe-beauty.md)