Makeup recycling isn't as simple as tossing product packaging into the right bin, as components are often made up of multiple materials, some of which need to be separated from others and may not be accepted at recycling facilities. As such, third-party programs help to make sure that empty makeup containers are properly recycled and Maybelline New York is introducing a recycling initiative with TerraCycle across the UK.
In retail locations, Maybelline is introducing drop-off bins as part of its Make-Up Not Make Waste campaign—and it will accept products from any brand. Over 1,000 collection spots have been created so that empty product packaging can be appropriately recycled at the end of its life.
Image Credit: Maybelline New York