# Sassy Makeup Pouches This Adorable Makeup Pouch Declares That Lipstick is All You Need By Vasiliki Marapas | Published 2015-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-pouch References: [shop.nylon](http://shop.nylon.com/collections/valentines-day/products/love-raised-me-lipstick-saved-me) & [breakupstomakeup](http://breakupstomakeup.com/) This cute [makeup pouch](https://www.trendhunter.com/trends/makeup-clutch) by Breakups to Makeup expresses gratitude towards an essential beauty product: the lipstick. Where would we be without lipstick? Far more than a cosmetic, lipstick is magic in a tube. Something happens to us when we slick on a fresh coat of the stuff. Insecurities, be gone! We've instantly transformed into a [super-confident, super-sexy powerful woman](https://www.trendhunter.com/trends/blush-lip-color). Like the brand name suggests, lipstick is incredibly effective after a bad break-up. You could be a hot mess sobbing into a tub of Ben and Jerry's, but a good [tube of designer lipstick](https://www.trendhunter.com/trends/dynamic-duo-lipstick) (and maybe some vodka) will get you out of the door, into a bar and, perhaps, into the warm embrace of a handsome stranger. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 61% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Lipstick as Empowerment:** The trend of using lipstick as a symbol of confidence and empowerment opens up opportunities for brands to create empowering beauty products and messaging. - **Makeup as Emotional Support:** The trend of using makeup as a form of emotional support, particularly after a bad breakup, presents opportunities for brands to develop products and experiences that cater to emotional well-being. - **Personalized Makeup Accessories:** The trend of personalized makeup accessories, such as cute pouches, provides opportunities for brands to create unique and personalized beauty products that cater to individual preferences. ### Sectors Adopting This - **Beauty and Cosmetics:** The beauty and cosmetics industry can capitalize on the trend of using lipstick as a symbol of empowerment by developing inclusive and empowering beauty products and campaigns. - **Fashion and Accessories:** The fashion and accessories industry can tap into the trend of personalized makeup accessories by creating customized and stylish makeup storage options that cater to individual needs and preferences. - **Wellness and Self-care:** The wellness and self-care industry can explore the trend of makeup as emotional support by developing products and services that promote emotional well-being and self-care rituals. ## Related on Trend Hunter - [Psychodermatology Lip Products](https://www.trendhunter.com/trends/love-language-lip-bloss.md) - [Luxurious Lipstick Gift Sets](https://www.trendhunter.com/trends/lipstick-trunk.md) - [Dog Tag-Like Lip Products](https://www.trendhunter.com/trends/braye-lipsleek.md) - [Romantic Statement Lipsticks](https://www.trendhunter.com/trends/vamp-lipstick.md) - [Split Duo Lipstick Shades](https://www.trendhunter.com/trends/work-hardplay-hard.md) - [3-in-1 Lipsticks](https://www.trendhunter.com/trends/dynamic-duo-lipstick.md) - [Makeup-Inspired Colorfuldevices](https://www.trendhunter.com/trends/lipstick-mechanical-keyboard.md) - [Magnetic Mobile Lipstick Holders](https://www.trendhunter.com/trends/glossy-magsafe-lip-gloss-holder.md) - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md)