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# Augmented Reality Makeup Tools
FaceCake's AR Makeup Platform Applies Makeup Without a Selfie

By Malika Renee Butss | Published 2016-03-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-platform
References: [slashgear](http://www.slashgear.com/augmented-reality-tool-applies-virtual-makeup-in-real-time-06430416/) & [facecake](http://www.facecake.com)

FaceCake and Cargo cosmetics have teamed together to add an [augmented reality makeup platform](https://www.trendhunter.com/trends/wannabeauty-ai) to FaceCake's roster. Following FaceCake's [augmented reality jewelry tool](https://www.trendhunter.com/trends/benefit-cosmetics-2), this makeup platform allows users to apply virtual makeup in real time.

Unlike most augmented reality tools, FaceCake's makeup platform doesn't require the use of a still photo. The tool is built on a no-hassle policy and does not require an app download either. FaceCake's latest innovation was designed with HTML5 and JavaScript so that users can try this [virtual makeover](https://www.trendhunter.com/trends/twinit-ai-makeup) right on their browser if they have access to a webcam.

Spotlighting Cargo cosmetics, this makeup platform allows users to browse the brand's wide range of products before making a purchase.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 62% | Activity: 74% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Augmented Reality in Makeup:** Disruptive innovation opportunity: Develop advanced AR technology that accurately applies virtual makeup in real time without the need for a still photo or app download.
- **Virtual Makeup Try-on:** Disruptive innovation opportunity: Create user-friendly virtual makeup try-on platforms that utilize HTML5 and JavaScript, allowing users to experiment with different makeup looks on their browsers with the help of a webcam.
- **AR Cosmetic Shopping:** Disruptive innovation opportunity: Build augmented reality platforms that enable users to virtually browse and experience a wide range of cosmetic products before making a purchase decision.

### Where This Applies

- **Beauty and Cosmetics:** Disruptive innovation opportunity: Integrate augmented reality technology into beauty and cosmetics industries to enhance the consumer experience and streamline virtual makeup application and shopping processes.
- **Technology and Software Development:** Disruptive innovation opportunity: Merge HTML5, JavaScript, and augmented reality capabilities to create innovative software solutions that revolutionize virtual try-on experiences and improve accessibility.
- **E-commerce and Retail:** Disruptive innovation opportunity: Incorporate augmented reality tools into e-commerce platforms to provide customers with realistic virtual shopping experiences, boosting engagement and facilitating informed purchase decisions.

## Related on Trend Hunter

- [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md)
- [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md)
- [AR-Enabled Try-On Tools](https://www.trendhunter.com/trends/google-6.md)
- [Mixed-Reality Makeup Studios](https://www.trendhunter.com/trends/mixed-reality-makeup.md)
- [Mixed-Reality Makeup Apps](https://www.trendhunter.com/trends/elf-cosmetics-3.md)
- [Video-Friendly Makeup Tools](https://www.trendhunter.com/trends/rad-camera.md)
- [AI-Backed Makeup Apps](https://www.trendhunter.com/trends/estee-lauder-companies.md)
- [Tech-Enhanced Content Platforms](https://www.trendhunter.com/trends/youcam-app-suite.md)
- [AI Beauty Assistants](https://www.trendhunter.com/trends/sephora-chatbot.md)