# Digital Makeup Pens The Mink Digital Pen Lets Consumers Mix Their Cosmetics Themselves By M | Published 2016-04-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/makeup-pen References: [theverge](http://www.theverge.com/2016/4/27/11513128/mink-digital-pen-makeup-at-home) & [hellomink](http://hellomink.com/) The Mink Makeup Pen allows beauty enthusiasts to mix their own cosmetic products on their own, without the need for a professional. The pen allows consumers to select teh color and create the product in the comfort of their own home, while experimenting with different shades and pigments. The pen is a digital device that works in conjunction with an [accompanying smartphone app](https://www.trendhunter.com/trends/wannabeauty-ai). Consumers can upload a photo of themselves or a makeup color they would like to recreate while the app takes care of replicating the color by breaking down the levels of yellow, magenta and cyan to create a base. Consumers can create an array of [liquid and powdered products](https://www.trendhunter.com/trends/artist-color-crayon) from eyeshadows, blushes, foundations, lipsticks and more. This is ideal for consumers that are often [experimenting with their beauty regime](https://www.trendhunter.com/trends/makeup-playbook) and looking to try new shades. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Consumer-created Cosmetics:** The Mink Digital Pen empowers consumers to mix and create their own custom cosmetic products, disrupting the traditional beauty industry by putting the power in the hands of the individual. - **Digital Beauty Tools:** The Mink Makeup Pen, with its accompanying smartphone app, represents the rise of digital beauty tools that enhance the at-home beauty experience, paving the way for new technological advancements in the industry. - **Personalized Beauty Experiences:** The Mink Makeup Pen allows consumers to experiment with different shades and pigments, offering a personalized beauty experience that is tailored to individual needs and preferences. ### Sectors Adopting This - **Cosmetics:** The Mink Digital Pen disrupts the cosmetics industry by enabling consumers to bypass professional makeup artists and create their own customized products. - **Beauty Tech:** The rise of digital beauty tools, like the Mink Makeup Pen, presents disruptive innovation opportunities within the beauty tech industry, such as personalized beauty algorithms and virtual try-on technologies. - **At-home Beauty:** The Mink Makeup Pen caters to the growing demand for at-home beauty solutions, challenging the traditional brick-and-mortar beauty shopping experience and empowering consumers to create their own beauty products from the comfort of their homes. ## Related on Trend Hunter - [Digital Ink Pens](https://www.trendhunter.com/trends/colorpik-pen.md) - [Shade-Matching Makeup Devices](https://www.trendhunter.com/trends/boldhue.md) - [Color-Matching Beauty Devices](https://www.trendhunter.com/trends/boldhue-starter-kit.md) - [Hybrid Makeup Pens](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen.md) - [Personalized Beauty-Tech Systems](https://www.trendhunter.com/trends/maxpace.md) - [AI-Personalized Lipsticks](https://www.trendhunter.com/trends/maison-m.md) - [Fingerprint Application Tools](https://www.trendhunter.com/trends/fingermimicking-makeup-applicators.md) - [Mixed-Reality Makeup Studios](https://www.trendhunter.com/trends/mixed-reality-makeup.md) - [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md)